Episode 815 – Seasons… Cold Weather Can Nudge Business to Heat Up

We just crossed the autumnal equinox. In layman’s terms – Summer is over (at least on the calendar.) Summer from a personal level is one of the most active times of the year. We have longer days and better weather. Chances are you spend almost more time outside and take more days off than at…

Episode 813 – Name That Tune – Has Your Brand Voice Evolved With Your Business?

Yesterday, I when to the Digital Summit in Raleigh, where I helped out with the AMA Triangle booth (American Marketing Association – Raleigh chapter)\. It was a great day filled with meeting new people, and I found some time to catch a few partial sessions. One of the sessions talked about your brand and asked…

Episode 736 – Creating Content Art – Interviews with 6 Content Creation Specialists

Writer Jennifer Capler – The DM Woman Life & Leadership | Empowering Effective Leaders | Leadership Researcher & Speaker | Published Researcher & Author | Doctor of Management | Certified NLP Master Coach & Trainer Photographer John Tulipano – JLT Photography Helping business professionals, create professional images, through quality photographic services Audio Brian Basilico -…

Episode 721 – The Bento Box And How To Bite Size Your Marketing Messages

When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom… it was the status symbol of the time (when you were 8 years old). I was listening to a podcast and learned about Bento Boxes.…

Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of)

Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind…

Episode 673 – How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages?

Literary theorist Christopher Booker adheres to the school of thought that there are 7 basic plots to all stories including movies, play, sitcoms, and more. They all tend to cycle the viewer through a range of emotions. But in our daily business marketing, we don’t have the time or attention span to develop a plot…

Episode 592 – It’s The Message Stupid

Great marketing communication systems can work, but most of them only work when you feed the right message, to the right audience, at the right time. Some industries such as health and finance have limitations and restrictions due to compliance and regulations. It’s like going to a knife fight with both hands tied behind your…

Episode 578 – The Pu-Pu Platter And Creating Content Marketing Samplers

I’ve been working on my new book “Toilet Paper Math”. Last week I talked about the three “P”s of Thought Leadership and I would be remiss if I did not interject some potty humor. That’s why I am calling this a Pu-Pu Platter of content. A Pu-Pu Platter is a selection of Chinese food that…

Episode 564 – Why Hiring A Good Content Writer Is Great For Business?

Happy spring! Spring is here – Trees are blooming, noses are running and I am jogging. As I run through my neighborhood, there is a park that I can see through the trees, but as the treas begin to bud it’s getting harder to see it every day. As business people, we can often get…

Episode 553 – Best Of – Influencer Marketing with Chris Brogan

Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.