C-Suite Topics Archives - Page 7 of 30

Episode 915 – Look Over There? How to Turn Distraction into Disruption

Artificial Intelligence, Blogging, Business To Business Marketing, C-Suite Topics, Content Marketing, Human To Human, Podcast, Relationship Marketing, StrategyBy Brian Basilico September 11, 2023 Leave a comment

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I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this Golden Ticket of marketing that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy…

Episode 913 – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsBy Brian Basilico September 4, 2023 Leave a comment

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 911 – Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

Accountability, Artificial Intelligence, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Email Marketing, Human To Human, LinkedIn, Podcast, Relationship Marketing, Sales, Systems, Technology, WebinarsBy Brian Basilico August 29, 2023 Leave a comment

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I’m currently listening to an audiobook Marketing 5.0 by Philip Kotler. It’s part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional…

Episode 909 – Is Your Marketing an Investment or an Expense? Good Questions!

Accountability, Business To Business Marketing, C-Suite Topics, Investing In Yourself, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Speaking, Storytelling, Strategy, Technology, WebinarsBy Brian Basilico August 21, 2023 Leave a comment

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Speaking of communications, I’ve had a few Zoom meetings this week that stood out and I wanted to share. I understand that recapping Zoom meetings may not be the most exciting thing you read all week, but bear with me. There is a point I am trying to make (that I hope will pay off…

Episode 908 – Best Of – How To Turn Adversity Into Opportunity with Bogdan Rosu

C-Suite Topics, Change Management, Emotional Intelligence, Expert Interview, Investing In Yourself, Mindset, Podcast, Purpose, Questions, Success, TrainingBy Brian Basilico August 17, 2023 Leave a comment

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Bogdan Rosu created and taught the world’s first Personal Development through Martial Arts program for 6 years. In that time he helped hundreds of individuals unlock the power of their mindset, become more confident, and achieve more success. Today he works with high-performing entrepreneurs and helps them unlock their inner leader and live from a…

Episode 907 – Making An Argument For Better Marketing

Accountability, Business To Business Marketing, C-Suite Topics, Education, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Technology, WebinarsBy Brian Basilico August 15, 2023 Leave a comment

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Is your marketing working for or against you? In any case, you are the judge. I recently took a college course on “The Art of Debate.” It was by A Wake Forest Professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate. In…

Episode 906 – The Power of Personalized Short Form Video with Austin Armstrong

C-Suite Topics, Community, Expert Interview, Podcast, Relationship Marketing, Reputation, Sales, Social Media, Social Networking, Storytelling, Systems, Thought Leadership, VideoBy Brian Basilico August 9, 2023 Leave a comment

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Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on…

Episode 905 – Making Connections… Where are the Wires?

Advertising, Business To Business Marketing, C-Suite Topics, Human To Human, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Systems, Technology, WebinarsBy Brian Basilico August 7, 2023 Leave a comment

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I grew up with wires, LOTS OF WIRES. Being a musician and an audio-video and computer geek, I still have bins filled with wires. I don’t know about you, but I still find wired connections more reliable. Wireless can be affected by distance and environmental factors. Also, wireless signals can be intercepted or hacked. Just…

Episode 903 – FOMO to ROI in 5 Easy Questions

Accountability, Business To Business Marketing, C-Suite Topics, Podcast, Questions, Relationship Marketing, Sales, Social Selling, Storytelling, Strategy, SystemsBy Brian Basilico August 1, 2023 Leave a comment

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I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…

Episode 902 – Best Of – Generate Better Sales By Communicating Through Authenticity with Ridgely Goldsborough

Accountability, C-Suite Topics, Content Marketing, Emotional Intelligence, Expert Interview, Know Your Audience, Networking, Podcast, Questions, Reputation, Success, Thought LeadershipBy Brian Basilico July 26, 2023 Leave a comment

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Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex topics, and making sense out of them. He started his first business at 16 and since graduating from Law School has founded 45 companies. Ridgely is the founder of Mind Types and The Customer Conversion Formula, a cutting program to attract ideal…

Category Archives: C-Suite Topics