Episode 289 – An Interview With Myself – Brian Basilico

Brian Basilico is an internationally recognized author of the award winning and best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” He is a speaker, trainer, adjunct professor and brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a…

Episode 283 – Becoming Your Genuine Self with Terri Levine

Terri is a business mentoring expert and the Chief Heartrepreneur® at Heartrepreneur® LLC. She is a best-selling author, keynote speaker, radio host, and appears regularly in the media as a business coaching and consulting expert. Terri got fed up with how business was treating prospects, customers, employees, and vendors and decided to shift the business…

Episode 270 – The 5 Hidden Secrets To Business Success

Ok… these are not hidden secrets, but the sequence of them is! So often, people use techniques and fail to see the success they expect. Often because they are missing steps or have an incomplete strategy that builds towards success step by step. In this episode, I will outline the 5 steps that I have used…

Episode 244 – Why Do You Do What You Do? How To Have A Customer Focused Business!

Have you ever asked yourself “Why do I do what I do?” There is a great book by Simon Sinek called “Start With Why” It talks about great companies like Apple and others who have learned a secret. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more…

Episode 176 – 5 Things You Need To-Do To Grow Your Business Now!

I just got back from a conference in Atlanta call Exposure and Profit, and it was an excellent weekend of great speakers and masterminds. I learned an amazing amount of tips, techniques, and concepts. Mor importantly, I walked away with some clarity on how to focus my business become more profitable. I wanted to share the…

Episode 152 – Want To Grow Your Sphere Of Influence? Engage Influencers!

How did I get a social reach of 1,281,813 messages? I did it by getting out and meeting people. Not to get them to promote me, but by helping to promote them first. In this episode, I talk about the 100/0 Principle by Al Ritter. It’s about giving first and expecting nothing in return. By getting out…

Episode 134 – Creating Engagement With New Audio & Video Tools

The use of audio and video in content marketing is exploding. We have talked about Blab and Periscope before, but there are new things coming at us in a rapid fire pace. Facebook added Live for people with IOS devices. There is a new audio platform called Anchor which is a platform to start audio conversations. Google…

Episode 130 – The Art of Sales Without Selling

Let’s face it… we all hate being sold. Yet we love buying things. When we are in control, we feel good about transactions. Well you have to put that shoe on the other person you may be selling your products and services to. That is one of the things that holds us back from selling…

Episode 110 – What The HECK Is PLR?

I get it… we are not all writers or content creators. But what can you do when you don’t have the skill, the calling or the time? PLR (or Private Label Rights) content is an option. Think of it as stock art for content. The issue is you have to find the right PLR for…

Episode 108 – Creating Your Book Marketing Plan

I know that not everyone has a book to sell, but we all have a book within us. The average person who creates a self published book sells between 10 to 250 books. In order to generate sales, you have to generate a buzz first. That means long before you book goes on sale, you…