Episode 897 – I Lost It All… And Why I’m Happy About It!

Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad’s hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…

Episode 895 – Tag… You’re In! Segmenting Secrets

In my last post, I talked about how segmenting your audience can help your business communications but how it can often look like a junk drawer. I also stated that I was in search of answers. So, I wanted to follow up and share with you what I have learned and discovered. It may have…

Episode 767 – Networking Is All About Give And Take But Success Takes Giving

It’s been a long journey to get ready to sell a house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far for your network. You know what grocery stores have what. You know…

Episode 749 – Turbo-Charge Your Sales Engine in 2022 – Fueling Your R.A.C.E

Your story and unique answers to your client’s questions are the basic fuel to your sales engine. That engine needs a fuel pump and a turbo boost… Let me explain. A well-designed eBook also fuels your marketing system. Ebooks can be broken into asset parts that will navigate people back to your website, which will…

Episode 745 – Turbo-Charge Your Sales Engine in 2022 – Going Fishing

The average person will give you 8 seconds (the attention span of a goldfish) of online attention before moving on or taking action. (Time.com) So, every interaction you can create with them on social media, email, in-person, Zoom meetings, or phone calls, should be as relevant and targeted as possible. A GREAT marketing system integrates…

Episode 745 – Turbo-Charge Your Sales Engine in 2022 – A Simple Truth

What we all want are more sales. The simple truth is… If you can make it easier for your sales team to be successful, you and your business will thrive! What became crystal clear throughout all of the recent chaos was that human interaction and relationships can be fragile, and have become more important than…

Episode 729 – The 10 Most POWERFUL Words In Business (Besides Thank You!)

It’s that time of year again to give thanks and send holiday gifts and cards. The problem is, when we do that in social media or email, our sincerity gets diluted by every other person or company doing the same thing at the same time. What would happen if you had a system to do…

Episode 727 – Relationship Marketing For Success? Connect With Someone And Their Network

I recently did something I have not done in over 5 years. I hopped on a plane and went to Raleigh North Carolina to meet a bunch of people I have not yet met in person. The last few years have been filled with new connections online and through Zoom, but face-to-face meetings have been…

Episode 725 – Marketing B2b For Better Sales – 3 Things It Is & 3 Things It Is NOT?

It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two. Since we are consumers at heart, we all tend to have a consumer bias…

Episode 680 – I Need To Know You & How to Meet Extraordinary People with Kymberli Speight

Kymberli is an author, speaker, executive coach, and professional trainer. Currently, she serves as the president-elect for NSA-Austin. In addition to her love for speaking, she teaches executive transition courses for the USAF. Kymberli is an Air Force Academy graduate. She has jumped out of planes, soloed in a plane, and purchased 36 F-15E fighter…