Episode 375 – Working in The Gig Economy with Ryan McShane

Ryan McShane, has been serving the Human Resources Profession for over 20 years and currently operates a consulting firm specializing in Human Resources, Leadership Development and Career Transitions Consulting called HR Evolution.

Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

Episode 366 – What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

As you start to plan out your Perfect Marketing Strategy, it always a good idea to look back before moving forward. Most all of this data can be found in your accounting system (Quickbooks or other). It should be reviewed monthly, quarterly, and annually. By mapping out your most recent sales, you have a good overview of the current state of your market segments.

This is part two of an 8 part podcast series. In this episode, we will cover how to map out that data and how it can give you analytics that will help you map out future sales.

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

Episode 363 – What YOU Need To Know About GDPR with Lawyer Bobby Klinck

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.

He formed his company Your Online Genius to give online entrepreneurs the resources they need to protect their businesses without having to spend thousands on a lawyer.

Episode 325 – Thought Leadership Principles For The New Year with Mark S A Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.
With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

Episode 320 – How Can Tools, Technology, And Techniques Impact Your Messages?

Getting your messages out and heard is my main business. There are many aspects of creating your brand and your messages, but this post is about the Tools, Technology, And Techniques we all use to get our messages created and distributed. Tools Computers Tables Cell Phones Technology Platforms Browsers Applications Search Engines Techniques Blogs Podcasts Videos…

Episode 317 – Tuning Into Your Business Intuition with Tom Justin – Part 2

I am sad to report that Tom Justin passed away on June 22nd, 2017. This is the 2nd half of his interview that I have never posted before… The Wizard Of AHA’s is what clients have called Tom Justin. Creativity and problem-solving are at the root of Tom’s work in coaching, consulting, writing, and speaking.…

Episode 311 – Disruption And Your Brand with Mark SA Smith – Part 2 of 2

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the best…

Episode 309 – Disruption And Your Brand with Mark SA Smith – Part 1 of 2

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the…