Client Expectations Archives - Page 3 of 9

Episode 801 – Modern Website Makeover – Less Nav and More Salve (or Solve)

Business To Business Marketing, C-Suite Topics, Client Expectations, Generating Leads, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, Systems, Thought Leadership, WebsitesBy Brian Basilico August 2, 2022 Leave a comment

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One thing I can assure you about marketing your business is that it’s a neverending treadmill of change. When it comes to website technology, there is not a lot of earth-shaking change happening. WordPress is still the #1 platform for building dynamic websites. Google is still the #1 search engine, and the cell phone is…

Episode 799 – Innovation Is More Than Just A String (Theory)

Authenticity, Business To Business Marketing, C-Suite Topics, Client Expectations, Generating Leads, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, SystemsBy Brian Basilico July 25, 2022 Leave a comment

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I love my morning walks with my dog, Layla. Especially here in North Carolina. She gets to sniff, do her business, meet other dogs and people, and have the occasional stare-down battle with bunnies along the way. I get some exercise and inspiration. I have talked before about how I use Blinkist (15-minute Cliffs Notes audio versions…

Episode 797 – What’s LOVE Got To Do With It? In Marketing – EVERYTHING!

Authenticity, Business To Business Marketing, C-Suite Topics, Client Expectations, Education, Emotional Intelligence, Human To Human, Podcast, Relationship Marketing, SalesBy Brian Basilico July 17, 2022 Leave a comment

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You may (or may not agree with the statement of concept… Marketing & Advertising are different. Advertising is about creating brand awareness. Marketing is about human interaction, behavior, and relationships. If you are a fan of my content, you know I love acronyms and this is no exception. The L-O-V-E I am talking about here…

Episode 795 – 2 Things that Probably Won’t Work for Your B2b Business

Business To Business Marketing, C-Suite Topics, Client Expectations, Human To Human, Podcast, Relationship Marketing, Sales, TrustBy Brian Basilico July 12, 2022 Leave a comment

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The brain loves to store and process sequences. We tend to rank success by the probability that a sequence will end in a positive or negative result. This is due to our limbic brains and the fight or flight response. A person standing against a wall has a better chance of survival than a person…

Episode 786 – Best Of – What Does Value Mean To Your Customers? with Bob Burg

Accountability, Client Expectations, Emotional Intelligence, Expert Interview, Relationship Marketing, Sales, Strategy, Thought LeadershipBy Brian Basilico June 9, 2022 Leave a comment

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It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

Episode 773 – My GREATEST Sales Success… (Selling My Wife On Moving)

Accountability, Branding, Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Human To Human, Know Your Audience, Podcast, Sales, Sales Funnels, Storytelling, Thought LeadershipBy Brian Basilico April 25, 2022 Leave a comment

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I hate the process of making sales soI hired a sales coach to help me overcome my fears. I was filled with the guilt of asking people for money. Also, I lacked the self-confidence to ask what my hourly time was really worth to my clients so I always underpriced and undersold what I was…

Episode 771 – 3 Signs From God That It’s Time To Move On…

C-Suite Topics, Client Expectations, Disruption, Emotional Intelligence, Human To Human, Know Your Audience, Managing Change, Networking, Podcast, Spirituality, Storytelling, Thought LeadershipBy Brian Basilico April 18, 2022 2 Comments

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I don’t want to get all religious on you. As a matter of fact, I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. I was asked by my friend and podcast guest Ben Thomas if I wanted to be…

Episode 769 – No One Can Serve Two Masters… But You Can Serve Two Clients At The Same Time!

Accountability, Business To Business Marketing, C-Suite Topics, Client Expectations, Engagement, Human To Human, Networking, Podcast, Speaking, Thought Leadership, WebsitesBy Brian Basilico April 12, 2022 Leave a comment

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Last week I had the pleasure and honor of being a paid speaker at a live conference. It was the first one I was able to do in the last 3 years. When you are presenting to an audience (as a paid speaker) you have two people that you have to serve. The conference organizer…

Episode 767 – Networking Is All About Give And Take But Success Takes Giving

Accountability, Business To Business Marketing, C-Suite Topics, Change Management, Client Expectations, Content Marketing, Networking, Podcast, Referrals, Relationship Marketing, Value Proposition, WebsitesBy Brian Basilico April 4, 2022 Leave a comment

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It’s been a long journey to get ready to sell a house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far for your network. You know what grocery stores have what. You know…

Episode 765 – Are Your Signing Up Your Customers To The Right Channel?

Business To Business Marketing, C-Suite Topics, Client Expectations, Content Marketing, Creativity, Emotional Intelligence, Podcast, Strategy, Success, Systems, Value Proposition, WebsitesBy Brian Basilico March 28, 2022 Leave a comment

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I don’t know if you have access to Apple TV+, but if you have not watched the movie “Coda”, I can highly recommend it. Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she…

Category Archives: Client Expectations