Episode 460 – How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!

Generating Leads, Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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Do you remember the movie “10”? It’s an American romantic comedy by Blake Edwards, and starring Dudley Moore, Julie Andrew, and Bo Derek, and follows a man in middle age who becomes infatuated with a young woman whom he has never met, leading to a comic chase and an encounter in Mexico.On LinkedIn, your perfect 10 is more than just your perfect avatar? I’d like show you something different… I’ve seen tons of courses and Gurus who promise “UNLIMITED LEADS” systems on LinkedIn, but they base most of those systems on connecting with mass quantities of people and hoping some will buy from you.I like to focus on building lasting relationships with a limited amount of quality connections. How would your business be effected if you could add 10 QULITY new customers?

Episode 458 – There Is An Easy Button to Success, But Can You Afford It?

Content Marketing, Generating Leads, Influencer Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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Everybody wishes they had an “Easy Button” that you could simply push and ‘POOF’… good things just happen. If we all had that, nobody would have to work and nor would your products and services stand out as the right choice for your customers. But, we all want to make things easier and less complicated? That can be done with a little extra effort!The definition of insanity is “Doing the same thing over and over and expecting different results” but I like to think of it as “Trying what everyone else is doing and expecting better results?”What you really want is the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION! We all have assets of Time, Treasure, and Talent but you have to “Work To Your Strengths & Hire To Your Weaknesses.” Do you have a plan to maximize your assets to help you achieve your goals?Each goal has a cost of time and a cost of money…In this episode we will explore some concepts where you can reinvent your business messages to get to the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION!

Episode 455 – Sell Without Selling with Robert Imbriale

Coaching, Expert Interview, Sales, StrategyLeave a comment

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Robert got an early start to his career. With a computer in his hands in 1980, he quickly realized how this new technology would have a major impact on oursociety.He is the author of the best-selling book, “Motivational Marketing,” which he wrote as a manual for understanding marketing from the customer’s emotionalperspective.As a speaker, Robert has shared the stage with many of today’s business leaders and has appeared on national television, radio, and in print in many leadingmagazines.Today, he is the host of the Coach’s Corner podcast, and works almost exclusively with coaches hosting live web casts, seminars, and on-going training programs that help them have a bigger impact on the clients they serve.

Episode 450 – Faster – Better – Cheaper… Pick Two? Choosing The Right Customers For Your Business

Accountability, Branding, Client Expectations, Content Marketing, Know Your Audience, Niche Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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People work hard to get new customer or to get customers to choose them. Let me let you in on a little secret.. You get to choose your customers as well!People who value their own time… will value your time. People who understand Return On Investment… Will understand your value to them. Old saying in business – Faster – Better – Cheaper… Pick Two! Beauty is in the eye of the beholder…and so is Faster, and Better, and Cheaper.

Episode 446 – Are You Asking Yourself… The Reason I Am Doing This Is?

Accountability, Generational Influence, Internet Marketing, Making Money Online, Mindset, Podcast, Productivity, Reputation, Sales, Strategy, Time Management, Virtual AssistantsLeave a comment

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When Someone asks “Who Is your Perfect Audience” and they answer “Everyone”… They are REALLY saying “They Don’t Really Know?”. If you don’t know who you are talking to, how are you supposed to know what to say to them? Marketing is a process. Do you understand WHY you are doing it? Of course to…

Episode 440 – How-To Inspire Your Customers To Buy From You?

Accountability, Client Expectations, Motivation, Podcast, Sales, Sales Funnels, Strategy, Thought LeadershipLeave a comment

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What Inspires You? What gets you Excited? Uplifted? Energized?

Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers.

Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions.

When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call “Six Degrees of Separation”. These include:

Episode 434 – What Helps Your Drip Email The Most? Great Content!

A-B Split Testing, Drip Email Sequences, Email Marketing, Generating Leads, Sales, Sales Funnels, Strategy1 Comment

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The rumor of emails death is greatly exaggerated. In fact, it’s kind of having a renaissance since corporations are required to use it for legal and tracking reasons. So how can you best leverage this for your business?

Email is a very useful, yet difficult way to get your products, services and ideas in front of customers. The major challenges are that inboxes are stuffed with competition, spam, and other people’s to-dos. You have to do something to get noticed and stand out from the flood. Start out by asking permission in person, on the phone or over email to send them the sequence. Next, here are 5 things you should also consider:

Episode 432 – How-To Prospect For New Clients With Emotional Intelligence?

Client Expectations, Emotional Intelligence, Podcast, Relationship Marketing, StrategyLeave a comment

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Some of you may laugh because the words “Emotional” and “Intelligence” generally do go together in your business universe. Emotional Intelligence – is the ability to recognize your own emotions and those of others, to identify your feelings and how it can effect communications. It can help you manage and/or adjust emotions to adapt to…

Episode 428 – What Will Be The Most Impactful New Marketing Trends For 2019?

Business Trends, Client Expectations, Generational Influence, Investing In Yourself, Managing Change, Podcast, Relationship Marketing, Strategy, Thought Leadership, VideoLeave a comment

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As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO’s and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year!

There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial…

What’s Old Is New
Social Media Under Fire
More Targeted Relationship Marketing
The Death Of The Talking Head
Change Is Inevitable
In this episode, I will lay out my ideas about what you need to thing about and pay attention to in the coming year! Thanks for being a new or avid listener, and please share this podcast with your friends and associates. I would love to get your subscribes, and reviews and other podcast listening platforms. Thanks and Happy New Year!

Episode 426 – 5 Favorite Time Saving Hacks To Be More Productive In The New Year

Podcast, Productivity, Strategy, Time ManagementLeave a comment

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At this time of the year, most business people have some down time. In between the festive event you have to attend, you may have some bandwidth to get a few things cleaned up and get ready for the New Year!

Organizing is great, but what if you could simply remove time wasting events throughout the year? Here are a few of my favorite tips that you can use to become more productive for GOOD:

Clean That Email
Make A To-Do List Daily
Put It In Your Calendar
Be Consistent
Do A Quarterly Review
In this episode, I will share with you some of my Favorite time saving tips and ideas that has helped me get more done every day of the year!