Accountability Archives - Page 18 of 19

Episode 450 – Faster – Better – Cheaper… Pick Two? Choosing The Right Customers For Your Business

Accountability, Branding, Client Expectations, Content Marketing, Know Your Audience, Niche Marketing, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico March 18, 2019 Leave a comment

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People work hard to get new customer or to get customers to choose them. Let me let you in on a little secret.. You get to choose your customers as well!People who value their own time… will value your time. People who understand Return On Investment… Will understand your value to them. Old saying in business – Faster – Better – Cheaper… Pick Two! Beauty is in the eye of the beholder…and so is Faster, and Better, and Cheaper.

Episode 446 – Are You Asking Yourself… The Reason I Am Doing This Is?

Accountability, Generational Influence, Internet Marketing, Making Money Online, Mindset, Podcast, Productivity, Reputation, Sales, Strategy, Time Management, Virtual AssistantsBy Brian Basilico March 4, 2019 Leave a comment

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When Someone asks “Who Is your Perfect Audience” and they answer “Everyone”… They are REALLY saying “They Don’t Really Know?”. If you don’t know who you are talking to, how are you supposed to know what to say to them? Marketing is a process. Do you understand WHY you are doing it? Of course to…

Episode 440 – How-To Inspire Your Customers To Buy From You?

Accountability, Client Expectations, Motivation, Podcast, Sales, Sales Funnels, Strategy, Thought LeadershipBy Brian Basilico February 11, 2019 Leave a comment

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What Inspires You? What gets you Excited? Uplifted? Energized?

Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers.

Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions.

When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call “Six Degrees of Separation”. These include:

Episode 415 – Stop Selling By Getting Clients To Imagine Success with Tom Poland

Accountability, Expert Interview, Generating Leads, Podcast, Sales, Strategy, Success, WebinarsBy Brian Basilico November 13, 2018 Leave a comment

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Tom is the best-selling author of the Leadsology® series and has started and managed numerous business with multi-million dollar revenues. He is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer. They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia.

Episode 414 – Want More Social Engagement? Have Fun With It!

Accountability, Content Marketing, Podcast, Social Media, StrategyBy Brian Basilico November 12, 2018 Leave a comment

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I hear it all the time… “How do I get more engagement on social media?”. It’s easier than you think… Just have fun with it!

It takes a little more than just selling your stuff all the time. You know those people? They spend 100% of their efforts trying to convince people to buy their crap.. but Girls (and boys) just wanna have FUN! That is especially true in today’s divisive, and politically charged landscape on social media. The posts that tend to stand out, and get the most engagement are those with jokes, memes, funny pictures, and quotes.

There are three basic types of posts that I think you need to consider as part of your total online marketing plan…

Episode 393 – Little Voice – Big Business and Scaling Success with Nadia Finer

Accountability, Branding, Coaching, Expert Interview, Podcast, ReputationBy Brian Basilico August 29, 2018 Leave a comment

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Are you sick of working crazy hours for tiny profits? Are you stuck playing small?
Nadia Finer, a powerhouse business coach, wickedly funny international speaker and author of Little Me Big Business is here to help you unleash the BIGness in your business.
Don’t be fooled by Nadia’s sweet appearance and adorable voice. Nadia is feisty and fearless. Rather than hide behind her insecurities, she has turned her little voice into her secret weapon and used it to build a unique personal brand. She now helps struggling business owners all over the world embrace who they really are, work smart, and scale up.
Nadia’s approach is the perfect combination of laser-focused business strategy, kick ass action taking and laugh your pants off humour.
The world needs you. Your people need you. They’re waiting for you to get on with it! Stop holding yourself back. Stop keeping yourself small. Nadia will help you go big in your business so you can create a bigger future, help more people and have a bigger impact on the world. Yeah!

Episode 386 – How To Become A True Entrepreneur And Owning It?

Accountability, Entrepreneurship, Influence, Managing Change, Mindset, Podcast, Thought LeadershipBy Brian Basilico August 6, 2018 Leave a comment

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What is the difference between an Entrepreneur and a Wantrepreneur? Entrepreneurs own it!

What is “it”? It’s the difference between making a legacy and making a living.

People who work in corporations and in network marketing can have the entrepreneurial spirit, but they lack true ownership of their destiny and the business that you are building. Yes, stock options and downstreams have their value, but you don’t own it… it’s a rental game that you can’t totally control.

Entrepreneurs have multiple traits:

Inventive
Create Business Opportunities
Measure Success In Growth
Self Motivated
Humble
Leadership
In this episode, we will explore what separates an Entrepreneur and a Wantrepreneur. Now I understand that owning it is not for everybody, but if that sounds like you, then you want to listen to this episode!

Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

Accountability, Branding, Customer Service, Generating Leads, Influence, Mindset, Own It, Podcast, Relationship Marketing, Reputation, Social Media, TestimonialsBy Brian Basilico July 23, 2018 Leave a comment

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There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…

HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets

Episode 378 – What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

Accountability, Coaching, Education, Internet Marketing, Managing Change, Mindset, Motivation, PodcastBy Brian Basilico July 9, 2018 Leave a comment

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When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.

In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,

It Takes A Plan – Lay Out The Steps and Follow Them
It Takes Time – 3 Months
It Takes Commitment – Content is King, Consistency is Queen!
It Takes Flexibility – Watch The Signs
It Takes Help – Work To Your Strengths – Hire To Your Weaknesses
In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.

One final thought: “Invest In Yourself… to the point that it makes someone else want to invest in you!”

Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Accountability, Client Expectations, Customer Service, Disruption, Emotional Intelligence, Expert Interview, Influence, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, Success, Thought LeadershipBy Brian Basilico June 6, 2018 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Category Archives: Accountability