Episode 741 – The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Investing In Yourself, Know Your Audience, List Building, Podcast, Project Management, Questions, Sales, Storytelling, Strategy, Trust, WebsitesLeave a comment

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Thought Leadership Marketing or Branding as Concept I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest…

Episode 741 – The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Investing In Yourself, Know Your Audience, List Building, Podcast, Project Management, Questions, Sales, Storytelling, Strategy, Trust, WebsitesLeave a comment

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Thought Leadership Marketing or Branding as Concept I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest…

Episode 739 – Addition Through Subtraction – When Less Leads To More!

Accountability, Business Tools, Business Trends, C-Suite Topics, Entrepreneurship, Investing In Yourself, Managing Change, Mindset, Podcast, ProductivityLeave a comment

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Happy New Year! It’s that time of the year where we think about making changes. What’s on your list… joining a gym, dieting, quitting something? The New Year is just a milestone, but it is a good time (between holidays) to clean stuff up, and remove clutter in your business life! But before you start…

Episode 734 – Generate Better Sales By Communicating Through Authenticity with Ridgely Goldsborough

Accountability, C-Suite Topics, Content Marketing, Emotional Intelligence, Expert Interview, Know Your Audience, Networking, Podcast, Questions, Reputation, Success, Thought LeadershipLeave a comment

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Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex topics, and making sense out of them. He started his first business at 16 and since graduating from Law School has founded 45 companies. Ridgely is the founder of Mind Types and The Customer Conversion Formula, a cutting program to attract ideal…

Episode 733 – You May Want Leads… But What You Really Need Is Prospects?

Accountability, Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Funnels, Generating Leads, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Systems, TrustLeave a comment

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I don’t know about you, but I feel like I have to use the FORCE to fight off the number of people who reach out cold, asking me if I could use more leads? I find it ironic that they don’t know me enough to reach out and get to know me, yet they think…

Episode 730 – Becoming A Trusted Advisor – Part 2 with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, Disruption, Expert Interview, Leadership, Podcast, Relationship Marketing, Reputation, Success, Thought LeadershipLeave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 729 – The 10 Most POWERFUL Words In Business (Besides Thank You!)

Accountability, Business To Business Marketing, C-Suite Topics, Client Expectations, Human To Human, Networking, Podcast, Referrals, Relationship Marketing, TrustLeave a comment

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It’s that time of year again to give thanks and send holiday gifts and cards. The problem is, when we do that in social media or email, our sincerity gets diluted by every other person or company doing the same thing at the same time. What would happen if you had a system to do…

Episode 728 – Becoming A Trusted Advisor – Part 1 with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, Disruption, Expert Interview, Leadership, Podcast, Relationship Marketing, Reputation, Success, Thought LeadershipLeave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 727 – Relationship Marketing For Success? Connect With Someone And Their Network

Accountability, Business To Business Marketing, C-Suite Topics, Client Expectations, Human To Human, Networking, Podcast, Referrals, Relationship Marketing, TrustLeave a comment

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I recently did something I have not done in over 5 years. I hopped on a plane and went to Raleigh North Carolina to meet a bunch of people I have not yet met in person. The last few years have been filled with new connections online and through Zoom, but face-to-face meetings have been…

Episode 724 – Framing Your Negative Messages In A Positive Way with Jeff Ward

Accountability, Expert Interview, Facebook, Fake News, Human To Human, Influencer Marketing, Opinion, Podcast, Public Relations, Reporting, Social Media, Storytelling, Thought LeadershipLeave a comment

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Jeff Ward has covered Illinois politics as a journalist for 11 years. He knows how to frame a message and he knows how to win a campaign. As a prize-winning former eight-year Sun-Times suburban opinion columnist and the former six-year co-host of the well-regarded Ward & Jones Radio Show, Jeff has seen it all! He’s…