C-Suite Topics Archives - Page 11 of 30

Episode 867 – Passengers… Prepare For Landing – Guiding Website Visitors to Their Destination

Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Human To Human, Podcast, Strategy, Systems, WebsitesBy Brian Basilico March 29, 2023 Leave a comment

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I am always amazed that 80 tons of people, luggage, metal, and fuel, lifts you up in the air and flies you 1000 miles in about 2 hours, and it’s almost 1000 times safer than driving in a car. On top of that, most people don’t give a second thought about how complex our air…

Episode 866 – Is Radio Still Relevant in this Digital World? with Bob Kastl

Advertising, Affiliate Marketing, Audio, C-Suite Topics, Education, Expert Interview, Niche Marketing, Podcast, Technology, Thought LeadershipBy Brian Basilico March 22, 2023 Leave a comment

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Bob Kastl is the son of a Military Attorney and Judge, so he grew up in many places including: Texas, Alaska, Alabama, New Mexico, Virginia and Panama. He majored in Mass Communications at James Madison University, and, while in school, served as the Assistant Program Director at WMRA, Public Radio for the Shenandoah Valley. After…

Episode 865 – What’s for Dessert? How to Simplify Your Website to Increase Sales

Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Human To Human, Podcast, Relationship Marketing, Strategy, WebsitesBy Brian Basilico March 20, 2023 Leave a comment

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The first thing that happens when you get to a restaurant is you are guided to your table and handed a menu. Menus are generally organized into appetizers, meals, and desserts. Could you imagine if the menu included articles about how each meal is prepared, where the ingredients were sourced from, and what cooking ware…

Episode 864 – Best Of – How To Scale Your Business Through An Ecosystem with Steven Hoffman

Business Trends, C-Suite Topics, Expert Interview, Growth Hacking, Intellectual Property, Niche Marketing, Podcast, Process, Sales, Social Selling, Strategy, Success, Systems, Thought Leadership, Value PropositionBy Brian Basilico March 15, 2023 Leave a comment

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Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving…

Episode 863 – How Can a Golf Swing Help You Build a Marketing SYS-TEM?

Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Generating Leads, Podcast, Relationship Marketing, Storytelling, Strategy, Systems, Thought LeadershipBy Brian Basilico March 13, 2023 Leave a comment

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Construction background How often do you find yourself getting ads for something that you just searched for? It can be both creepy and annoying. I went to a local golf shop to have some clubs regripped. While I was waiting I was shown an area where they will evaluate your swing and give you a…

Episode 862 – Best Of – Bending Reality – Make The Impossible Probable with Victoria Song

Accountability, C-Suite Topics, Coaching, Emotional Intelligence, Expert Interview, Mindset, Podcast, Purpose, Strategy, SuccessBy Brian Basilico March 9, 2023 Leave a comment

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VICTORIA SONG is the Leadership Advisor to successful founders and CEOs of the fastest growing technology companies in Silicon Valley and celebrities with power, platform, and influence. Victoria began her career as a venture capitalist investing in technology startups, where she got to see first-hand what the most successful entrepreneurs did differently to win. She…

Episode 861 – Stick a Pin in Your Vision Board… So What’s the Point?

Accountability, Authenticity, Business To Business Marketing, C-Suite Topics, Coaching, Community, Engagement, Growth Hacking, Investing In Yourself, Networking, Podcast, Storytelling, Strategy, Success, Thought LeadershipBy Brian Basilico March 7, 2023 Leave a comment

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If you want to build a successful business, you have to stay top of mind, provide value, and continue to learn, grow and change. What follows are three experiences I had in the last week or so that will help me make that point! My friend and associate, Chuck Hester, has a habit that I…

Episode 860 – From Downturn To Disaster – Business Continuity with Erika Andresen

Business Tools, C-Suite Topics, Change Management, Disruption, Expert Interview, Human Capital, Podcast, Strategy, SystemsBy Brian Basilico March 1, 2023 Leave a comment

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Erika Andresen, CBCP, JD, MPA, is a recovering lawyer after nearly two decades of experience in both the corporate finance world and the military. Erika became a subject matter expert on national security and disaster preparedness and response while advising different commands on their authorities and during high-risk situations in Afghanistan. Her work with actual…

Episode 859 – Are You Networking in a Hierarchical or Node Mode?

Business To Business Marketing, C-Suite Topics, Change Management, Economy, Engagement, Generational Influence, Human Capital, Human To Human, Networking, Podcast, Strategy, Systems, Thought LeadershipBy Brian Basilico February 28, 2023 Leave a comment

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was listening to “The Square and the Tower”, subtitled “Networks and Power, from the Freemasons to Facebook” by Niall Ferguson. It argues that most organizations are hierarchical. “It’s about emperors, presidents, prime ministers, and field marshals. It’s about states, armies, and corporations. It’s about orders from on high.” Networks have nodes and have always been…

Episode 857 – What’s Your Marketing Mousetrap? – Part 3

Business To Business Marketing, Business Tools, Buyer's Journey, C-Suite Topics, Client Expectations, Education, Email Marketing, Navigation, Podcast, Systems, Thought LeadershipBy Brian Basilico February 21, 2023 Leave a comment

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In this final part of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it’s more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps,…

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