Episode 677 – You’ve Got Jail… How Facebook Is Getting Bad For Business

I find that Facebook is becoming less and less of a platform where I think we can try to do business. It has not only become very divisive but their model of Community Standards is over-policed in some ways and under scrubbed in others. Their goal is to create a friendly environment for all, but…

Episode 666 – 6 Myths of Business I Created To Confuse You with Special Guest Lucifer

Lucifer is the world-renowned GREED coach and business consultant and also known as Coyote, Dracula, Beelzebub (he prefers Bubba), and the Prince of Darkness, He does not disclose clients, but you would recognize many of them from ancient mythology and current news headlines. He is proud of his book, “The 7 Deadly Sins For Successful…

Episode 664 – Why Online Ads Can Be More Of A Gamble Like A Slot Machine?

Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and…

Episode 653 – How To Rev Up Your Social Media Engine When The World Shifts To Neutral with Robin Wilson

Sassy is a word she likes to use to describe herself, but really words like driven, focused, and direct are closer to the flavor of cupcake that she is. Robin started SCP AGENCY in a time when no one knew this was a business. In 2013 they would ask…“Like, do people really pay you to…

Episode 557 – Direct Marketing Basics with Brian Kurtz

Brian Kurtz has had two careers.The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who…

Episode 546 – Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up?

I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in…

Episode 405 – Stop Boosting Facebook Posts – Start Adding Up with Emily Hirsh

Emily Hirsh is an industry-leading Facebook Ad Manager and Sales Funnel Strategist who has built an expert team of top-level professionals to help entrepreneurs to grow their businesses using proven social media sales strategies and creativity that converts.