Episode 917 – What Does BACON Have To Do with POOP?

Books, Business To Business Marketing, C-Suite Topics, Conferences, Content Marketing, Economy, Entrepreneurship, Facebook Ads, Generating Leads, Google Adwords, Human To Human, LinkedIn, Podcast, Presentations, Relationship Marketing, Speaking, StrategyLeave a comment

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I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter’s speech and are spoken openly and frequently in almost every conversation had with attendees. It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association of Professional Animal…

Episode 827 – The Distraction Attraction

Advertising, C-Suite Topics, Facebook Ads, Google Adwords, Google Analytics, Podcast, Psychology Of Social Media, Sales, SEO, Social Media, Strategy, WebsitesLeave a comment

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I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

Episode 789 – You Can’t Always Get What You Want? But If You Try Sometimes…

Advertising, Buyer's Journey, C-Suite Topics, Content Marketing, Disruption, Engagement, Facebook Ads, Google Adwords, Google Analytics, Podcast, Social Media, Storytelling, WebsitesLeave a comment

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Do you know that Rolling Stones song? “You Can’t Always Get What You Want?” It goes on to say, “But if you try sometimes, you might find, you get what you need.” I think that “Want” is a term that talks about the future. I WANT (desire to obtain) a cool new computer and desk…

Episode 760 – Best Of The Psychology of Intentional Social Media with Brian Kinghorn

Expert Interview, Facebook, Facebook Ads, Fake News, Human To Human, Influencer Marketing, Podcast, Psychology Of Social Media, Social Media, Social Networking, Thought LeadershipLeave a comment

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Brian E. Kinghorn, Ph.D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 720 – The Psychology of Intentional Social Media with Brian Kinghorn

Expert Interview, Facebook, Facebook Ads, Fake News, Human To Human, Influencer Marketing, Podcast, Psychology Of Social Media, Social Media, Social Networking, Thought LeadershipLeave a comment

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Brian E. Kinghorn, Ph.D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 677 – You’ve Got Jail… How Facebook Is Getting Bad For Business

Accountability, Advertising, Branding, Business Trends, C-Suite Topics, Content Marketing, Facebook, Facebook Ads, Facebook Groups, Podcast, Social Media, Social Networking, Strategy, Success, Systems, Time ManagementLeave a comment

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I find that Facebook is becoming less and less of a platform where I think we can try to do business. It has not only become very divisive but their model of Community Standards is over-policed in some ways and under scrubbed in others. Their goal is to create a friendly environment for all, but…

Episode 666 – 6 Myths of Business I Created To Confuse You with Special Guest Lucifer

Accountability, Business Trends, Client Expectations, Coaching, Disruption, Entrepreneurship, Expert Interview, Facebook Ads, Google Adwords, Mindset, PodcastLeave a comment

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Lucifer is the world-renowned GREED coach and business consultant and also known as Coyote, Dracula, Beelzebub (he prefers Bubba), and the Prince of Darkness, He does not disclose clients, but you would recognize many of them from ancient mythology and current news headlines. He is proud of his book, “The 7 Deadly Sins For Successful…

Episode 664 – Why Online Ads Can Be More Of A Gamble Like A Slot Machine?

Advertising, Business To Business Marketing, Business Tools, Content Marketing, Facebook Ads, Google Adwords, Google Analytics, Podcast, Sales FunnelsLeave a comment

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Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and…

Episode 653 – How To Rev Up Your Social Media Engine When The World Shifts To Neutral with Robin Wilson

Expert Interview, Facebook, Facebook Ads, Joint Ventures, Managing Change, Podcast, Social Media, Social Networking, Success, Virtual SellingLeave a comment

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Sassy is a word she likes to use to describe herself, but really words like driven, focused, and direct are closer to the flavor of cupcake that she is. Robin started SCP AGENCY in a time when no one knew this was a business. In 2013 they would ask…“Like, do people really pay you to…

Episode 557 – Direct Marketing Basics with Brian Kurtz

A-B Split Testing, Affiliate Marketing, Direct Response Marketing, Email Marketing, Expert Interview, Facebook Ads, Sales, Sales FunnelsLeave a comment

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Brian Kurtz has had two careers.The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who…