Episode 386 – How To Become A True Entrepreneur And Owning It?

Accountability, Entrepreneurship, Influence, Managing Change, Mindset, Podcast, Thought LeadershipLeave a comment

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What is the difference between an Entrepreneur and a Wantrepreneur? Entrepreneurs own it!

What is “it”? It’s the difference between making a legacy and making a living.

People who work in corporations and in network marketing can have the entrepreneurial spirit, but they lack true ownership of their destiny and the business that you are building. Yes, stock options and downstreams have their value, but you don’t own it… it’s a rental game that you can’t totally control.

Entrepreneurs have multiple traits:

Inventive
Create Business Opportunities
Measure Success In Growth
Self Motivated
Humble
Leadership
In this episode, we will explore what separates an Entrepreneur and a Wantrepreneur. Now I understand that owning it is not for everybody, but if that sounds like you, then you want to listen to this episode!

Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

Accountability, Branding, Customer Service, Generating Leads, Influence, Mindset, Own It, Podcast, Relationship Marketing, Reputation, Social Media, TestimonialsLeave a comment

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There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…

HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets

Episode 377 – Delivering Great Content and Authenticity Through Podcasts with Daniel Gefen

Branding, Content Marketing, Expert Interview, Influence, Interviews, Podcast, PodcastingLeave a comment

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Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group – a podcast production and booking agency helping clients build a loyal following through the power of podcasting. He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, Billionaires, and celebrities.

In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes Inc, CIO, Influencive, Success Radio and over 70 leading podcasts.

Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Accountability, Client Expectations, Customer Service, Disruption, Emotional Intelligence, Expert Interview, Influence, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, Success, Thought LeadershipLeave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Branding, Business Trends, Client Expectations, Content Marketing, Customer Service, Generating Leads, Influence, Internet Marketing, Mindset, Motivation, Niche Marketing, Podcast, Sales, StorytellingLeave a comment

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Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

Episode 360 – What Do You Stand For And Who Will Sit For You?

Influence, Know Your Audience, Mindset, Podcast, Presentations, Social Media, Speaking, Storytelling, Thought LeadershipLeave a comment

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Whether you are speaking from a stage or on Social Media, you are standing on a platform. Glossophobia is the fear of public speaking. It’s an anxiety caused by the feeling of not being good enough, but that fear could also relate to (and often does) creating content. Your job is to create a unique view that people can relate to and take action upon. 

Your platform is also whatever media or medium you choose.
Writing
Art
Music
Podcasting
Video
Social Media – Multiple platforms

In this episode, we will explore what you need to think about when you are trying to create influence with an audience, whether you are standing on stage or typing on a keyboard!

Episode 355 – The Psychology Of Social Media with Brian Kinghorn – Part 2

Expert Interview, Influence, Influencer Marketing, Podcast, Psychology Of Social Media, Social Media1 Comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Episode 353 – The Psychology Of Social Media with Brian Kinghorn – Part 1

Expert Interview, Influence, Influencer Marketing, Podcast, Psychology Of Social Media, Social MediaLeave a comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Episode 344 – Growing Your Business With Curated Content On Evernote

Business Tools, Content Marketing, Influence, Mindset, Podcast, Productivity, Software, Time ManagementLeave a comment

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One of my favorite tools that I use to organize my ideas and content is Evernote™. It’s a free app that is available on your phone, tablet or desktop. Evernote gives you the ability to type notes, record audio notes, scan business cards, draw sketches and so much more.  The most powerful uses include the addition of a web clipper tool (an extension) available for the Google Chrome, Apple Safari, and other browsers.

Episode 343 – The Art Of Influence On Social Media with Chris Voss

Branding, Content Marketing, Expert Interview, Influence, Influencer Marketing, Know Your Audience, Podcast, Social MediaLeave a comment

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Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.