Relationship Marketing Archives - Page 10 of 31

Episode 880 – The New Content Culture with Keith Reynolds

Blogging, C-Suite Topics, Content Marketing, Engagement, Expert Interview, Podcast, Relationship Marketing, Social SellingBy Brian Basilico May 10, 2023 Leave a comment

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Keith founded Publio to help clients transition from traditional marketing toward an ROI-based content publishing model to promote brands, build audiences, grow a sales pipeline, and optimize SEO performance to generate qualified leads. He has 25+ years of experience helping CEOs and agencies develop content strategies, marketing plans, and budgets, managing marketing operations, and producing…

Episode 879 – Is Your Content a Tapas or Family Style Meal?

Authority Marketing, Business To Business Marketing, C-Suite Topics, Client Expectations, Content Marketing, Copywriting, Engagement, Human To Human, Podcast, Questions, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 8, 2023 Leave a comment

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Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content. Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and…

Episode 865 – What’s for Dessert? How to Simplify Your Website to Increase Sales

Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Human To Human, Podcast, Relationship Marketing, Strategy, WebsitesBy Brian Basilico March 20, 2023 Leave a comment

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The first thing that happens when you get to a restaurant is you are guided to your table and handed a menu. Menus are generally organized into appetizers, meals, and desserts. Could you imagine if the menu included articles about how each meal is prepared, where the ingredients were sourced from, and what cooking ware…

Episode 863 – How Can a Golf Swing Help You Build a Marketing SYS-TEM?

Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Generating Leads, Podcast, Relationship Marketing, Storytelling, Strategy, Systems, Thought LeadershipBy Brian Basilico March 13, 2023 Leave a comment

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Construction background How often do you find yourself getting ads for something that you just searched for? It can be both creepy and annoying. I went to a local golf shop to have some clubs regripped. While I was waiting I was shown an area where they will evaluate your swing and give you a…

Episode 858 – Best Of – Making Your Content Larger Than Life In Medium with Jeff Herring

Content Marketing, Engagement, Expert Interview, Influencer Marketing, Making Money Online, Podcast, Relationship Marketing, Social Media, Thought LeadershipBy Brian Basilico February 23, 2023 Leave a comment

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Struggle with creating content? Jeff Herring provides tools, templates, software, and strategies to make content creation easy! No experience necessary. Jeff Herring AKA The Content Marketing Guy is an internet marketer specializing in article marketing, teaching internet marketers, authors, speakers and self-employed professionals to write and market articles for more prospects, publicity and profits, and…

Episode 847 – Are You Whiffing the WIIFM?

Authenticity, Business Tools, C-Suite Topics, Engagement, Human To Human, Know Your Audience, Mindset, Networking, Podcast, Questions, Relationship Marketing, Strategy, SystemsBy Brian Basilico January 17, 2023 Leave a comment

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Why is a very powerful word. It provokes conversations and promotes thoughtful responses. Simon Sinek thought it was so important he wrote a book about it “Start with Why”. He said that “What” is the action, “How” is the method, and “Why” is the purpose or promise. He says, “People don’t buy what you do;…

Episode 845 – Are You Whiffing the WIIFM?

C-Suite Topics, Content Marketing, Email Marketing, Engagement, Giving Back, Know Your Audience, Leadership, Motivation, Networking, Philanthropy, Podcast, Relationship Marketing, Social Media, Strategy, Thought Leadership, VolunteeringBy Brian Basilico January 11, 2023 Leave a comment

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When I say “Whiff” what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space? Have you heard the…

Episode 843 – Marketing – Strategy vs. Plan

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Having worked with many non-profits in the past, the biggest hurdle they have to overcome is resources. If they want in for free, someone has to dedicate or donate the time. Otherwise, they have to find someone they can afford and pay for that to be implemented. That is what I call the Strategy vs.…

Episode 841 – Resolutions Vs. Reinventions

Accountability, Books, C-Suite Topics, Change Management, Human To Human, Mindset, Motivation, Networking, Podcast, Relationship Marketing, StrategyBy Brian Basilico December 27, 2022 Leave a comment

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We all know the ebb and flow of resolutions. We set a simple or lofty goal to achieve, only to find that we slip up a day, week, or month later. That gives us permission to try again next year! Each year we kind of reinvent by making resolutions. We aim to reinvent ourselves by…

Episode 839 – Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

Advertising, Blogging, C-Suite Topics, Client Expectations, Content Marketing, Engagement, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Social Media, StrategyBy Brian Basilico December 20, 2022 Leave a comment

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Tis The Season… for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well I guess you could if you tried hard enough). Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food.…

Category Archives: Relationship Marketing