Relationship Marketing Archives - Page 8 of 31

Episode 917 – What Does BACON Have To Do with POOP?

Books, Business To Business Marketing, C-Suite Topics, Conferences, Content Marketing, Economy, Entrepreneurship, Facebook Ads, Generating Leads, Google Adwords, Human To Human, LinkedIn, Podcast, Presentations, Relationship Marketing, Speaking, StrategyBy Brian Basilico September 19, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter’s speech and are spoken openly and frequently in almost every conversation had with attendees. It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association of Professional Animal…

Episode 915 – Look Over There? How to Turn Distraction into Disruption

Artificial Intelligence, Blogging, Business To Business Marketing, C-Suite Topics, Content Marketing, Human To Human, Podcast, Relationship Marketing, StrategyBy Brian Basilico September 11, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this Golden Ticket of marketing that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy…

Episode 914 – Best Of – How To Adjust Your Mindset To Make Your Time More Valuable with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, Disruption, Expert Interview, Influence, Leadership, Podcast, Relationship Marketing, Reputation, Success, Thought LeadershipBy Brian Basilico September 6, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 31:26 — 36.2MB) | Embed

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 912 – Best Of – How To Deal With Psycho-Drama In Business with John Faisandier

Client Expectations, Expert Interview, Mindset, Podcast, Relationship Marketing, Thought LeadershipBy Brian Basilico August 30, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 26:56 — 31.0MB) | Embed

John Faisandier – speaker, author, trainer, counsellor, educator, entrepreneur Volunteer teaching in Tonga, Catholic priesthood, psychodrama training lay the foundation for compassionate Emotional Intelligence Expert John Faisandier. His work in a drug and alcohol treatment hospital and over 20 years as an entrepreneur and corporate trainer give him a unique perspective on managing emotions in…

Episode 911 – Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

Accountability, Artificial Intelligence, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Email Marketing, Human To Human, LinkedIn, Podcast, Relationship Marketing, Sales, Systems, Technology, WebinarsBy Brian Basilico August 29, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

I’m currently listening to an audiobook Marketing 5.0 by Philip Kotler. It’s part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional…

Episode 909 – Is Your Marketing an Investment or an Expense? Good Questions!

Accountability, Business To Business Marketing, C-Suite Topics, Investing In Yourself, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Speaking, Storytelling, Strategy, Technology, WebinarsBy Brian Basilico August 21, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Speaking of communications, I’ve had a few Zoom meetings this week that stood out and I wanted to share. I understand that recapping Zoom meetings may not be the most exciting thing you read all week, but bear with me. There is a point I am trying to make (that I hope will pay off…

Episode 907 – Making An Argument For Better Marketing

Accountability, Business To Business Marketing, C-Suite Topics, Education, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Technology, WebinarsBy Brian Basilico August 15, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Is your marketing working for or against you? In any case, you are the judge. I recently took a college course on “The Art of Debate.” It was by A Wake Forest Professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate. In…

Episode 906 – The Power of Personalized Short Form Video with Austin Armstrong

C-Suite Topics, Community, Expert Interview, Podcast, Relationship Marketing, Reputation, Sales, Social Media, Social Networking, Storytelling, Systems, Thought Leadership, VideoBy Brian Basilico August 9, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 17:55 — 20.5MB) | Embed

Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on…

Episode 905 – Making Connections… Where are the Wires?

Advertising, Business To Business Marketing, C-Suite Topics, Human To Human, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Systems, Technology, WebinarsBy Brian Basilico August 7, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

I grew up with wires, LOTS OF WIRES. Being a musician and an audio-video and computer geek, I still have bins filled with wires. I don’t know about you, but I still find wired connections more reliable. Wireless can be affected by distance and environmental factors. Also, wireless signals can be intercepted or hacked. Just…

Episode 903 – FOMO to ROI in 5 Easy Questions

Accountability, Business To Business Marketing, C-Suite Topics, Podcast, Questions, Relationship Marketing, Sales, Social Selling, Storytelling, Strategy, SystemsBy Brian Basilico August 1, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…

Category Archives: Relationship Marketing