Relationship Marketing Archives - Page 24 of 31

Episode 456 – Are You Answering The Right Questions With Your Marketing?

Client Expectations, Email Marketing, Generating Leads, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Time ManagementBy Brian Basilico April 8, 2019 Leave a comment

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Did you know that the average person get of has…Over 120 Email per DayAbout 200 Unread Emails In Their InboxHas Over 8000 Emails In Their InboxHas Around 40 Email FoldersThis can lead to overwhelm when you are trying to stand out with your marketing messages. We all want to create that perfect email, that gets users to sit up, take notice, and more importantly… Take Action!Your audience is asking themselves 5 questions when they see any email come in when they get a business email…Why is this important to me?How does this help me in my job?Is It Important/Urgent or Important/Not-Urgent? Why should I act on it?Will it save me time or money?Does it mean more work or less work?In this episode, I will discuss the difference between how most people composed email (WIIAM) and how people read it (WIIFM). And get busy cleaning out your inbox!

Episode 454 – Start Treating LinkedIn Like Tinder… Make Your Profile Swipe Stopping

Client Expectations, LinkedIn, Podcast, Relationship Marketing, Sales, Social MediaBy Brian Basilico April 1, 2019 Leave a comment

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What if you started treating Linkedin like the dating app Tinder? Tinder allows users to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties liked each other in the app. LinkedIn can be like a Business Dating app where people are more than just a pretty face. Relationships take time, commitment and a plan. You need to approach LinkedIn connections as if you are meeting and reacting to someone in person. It’s easy to hide behind a screen and a profile (like people do on dating apps), but it can come back to haunt you if you are not forthright!

Episode 452 – Why Social Media Is A Bet You Can’t Win… What You Can Do About It?

Advertising, Content Marketing, Generating Leads, LinkedIn, Podcast, Relationship Marketing, Sales, Social Media, TwitterBy Brian Basilico March 25, 2019 Leave a comment

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People tend to think of social media posting as free advertising, and it some senses it is. I tend to look at it from a business sense as a gamble. It’s more like a casino filled with loud and bright shiny neon slot machines calling out to you to drop in a dollar or two and hope that luck will be a lad tonight?Social Media Is kinda like the bright shiny Slot Machine of Marketing

Episode 450 – Faster – Better – Cheaper… Pick Two? Choosing The Right Customers For Your Business

Accountability, Branding, Client Expectations, Content Marketing, Know Your Audience, Niche Marketing, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico March 18, 2019 Leave a comment

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People work hard to get new customer or to get customers to choose them. Let me let you in on a little secret.. You get to choose your customers as well!People who value their own time… will value your time. People who understand Return On Investment… Will understand your value to them. Old saying in business – Faster – Better – Cheaper… Pick Two! Beauty is in the eye of the beholder…and so is Faster, and Better, and Cheaper.

Episode 442 – What To Do When People Attack You Online?

Branding, Podcast, Psychology Of Social Media, Relationship Marketing, Reputation, Thought LeadershipBy Brian Basilico February 18, 2019 Leave a comment

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Have you ever posted anything on social media and regretted it later? I am sure most of you have. This weekend I did!

Normally when people start to argue and get mean and start attacking me or my friends, I will simply take it down. But this time was different… I was sharing my emotions to a tragedy that hit too close to home and I stood my ground. AND I learned a lot that I want to share it with you.

Episode 441 – Change Is Not Always Better… But Better Is Always Change with Warren Whitlock

Business Trends, Customer Relationship Manager, Disruption, Expert Interview, Influencer Marketing, Managing Change, Relationship Marketing, Thought LeadershipBy Brian Basilico February 12, 2019 Leave a comment

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Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.

I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.

Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,

I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.

Episode 433 – Building Better Business Reationships with Rocket Notes and Brad Banyas

Content Marketing, Email Marketing, Funnels, Generating Leads, Landing Pages, Podcast, Relationship Marketing, Sales, Sales Funnels, Social Media, SoftwareBy Brian Basilico January 16, 2019 1 Comment

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Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc.

Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate their niche.

In 2016 Brad Banyas along with Paul Sciandra, Ravi Devulapalli and Thomas E. Orton co-founded 366 Degrees a Relationship Marketing and Sales Automation Platform.

Brad lives in Cumming Georgia with is wife of 27 years Brandy and his three sons, Connor, Cason, Michael and daughter Madeline.

Affiliate Product Info – Links and Description: 366 Degrees www.366.io- The Relationship Marketing + Sales Automation Platform for Small to Midsize Enterprises that manages the execution and delivery of communications across email, landing pages and social connections. The service combines the strength of other platforms such as Nimble CRM, Salesforce, Vidyard video by connecting and automating key engagements around sales, marketing and customer communications to provide a unified view of engagement.

Episode 432 – How-To Prospect For New Clients With Emotional Intelligence?

Client Expectations, Emotional Intelligence, Podcast, Relationship Marketing, StrategyBy Brian Basilico January 14, 2019 Leave a comment

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Some of you may laugh because the words “Emotional” and “Intelligence” generally do go together in your business universe. Emotional Intelligence – is the ability to recognize your own emotions and those of others, to identify your feelings and how it can effect communications. It can help you manage and/or adjust emotions to adapt to…

Episode 429 – What Business Trends to watch in 2019 with Mark S.A. Smith

Client Expectations, Disruption, Expert Interview, Know Your Audience, Managing Change, Podcast, Project Management, Relationship Marketing, Sales, Sales FunnelsBy Brian Basilico January 2, 2019 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Episode 428 – What Will Be The Most Impactful New Marketing Trends For 2019?

Business Trends, Client Expectations, Generational Influence, Investing In Yourself, Managing Change, Podcast, Relationship Marketing, Strategy, Thought Leadership, VideoBy Brian Basilico December 31, 2018 Leave a comment

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As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO’s and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year!

There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial…

What’s Old Is New
Social Media Under Fire
More Targeted Relationship Marketing
The Death Of The Talking Head
Change Is Inevitable
In this episode, I will lay out my ideas about what you need to thing about and pay attention to in the coming year! Thanks for being a new or avid listener, and please share this podcast with your friends and associates. I would love to get your subscribes, and reviews and other podcast listening platforms. Thanks and Happy New Year!

Category Archives: Relationship Marketing