Relationship Marketing Archives - Page 26 of 31

Episode 400 – Lessons Learned in 4 Years and 400 Episodes?

Entrepreneurship, Interviews, Managing Change, Podcast, Podcasting, Relationship Marketing, Social MediaBy Brian Basilico September 24, 2018 Leave a comment

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On November 2nd, 2014, this podcast was launched. It was originally called “My Marketing Magnet” because I thought people would not get the BACOn reference about me and my book “It’s Not About You, It’s About Bacon! Relationship Marketing in A Social Media World!”. Boy, was I wrong?

Three months later, I changed it to “The Bacon Podcast” and it started to take off. I had to go through all the past episodes and re-edit them with new intros and outros, text, art and more! Now it receives thousands of downloads a month and was voted one of the top small business podcasts by Inc. Magazine!

Episode 398 – How-To Learn The KEY To Your Success?

Branding, Internet Marketing, Investing In Yourself, Podcast, Relationship Marketing, Sales, Thought LeadershipBy Brian Basilico September 17, 2018 Leave a comment

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Every business person is on the lookout for new business. What stands between you and success is the KEY. KEY stands for “Knowledge Empowers You!”

There are really only 3 ways to grow your business…

Sell More To The Same Customers?
Sell More To  New Customers?
Raise Your Prices?
People often spend a lot of time trying the latest and greatest Bright Shiny Object which are touted as the NEW wat to create business. These are often simply tactics like Facebook Live, Instagram, YouTube, Ads and more. Sometimes people will try to sell you visibility through services like Google, Yelp, Houzz, and more. But do they get you the KIND of potential client you are really looking for or just a bunch of price shoppers and tire kickers?

In this episode, we will explore how to use your BRAND to build trust and why investing yourself pays the greatest interest!

Episode 396 – How Do YOU Define Success In Your Business?

Business Trends, Client Expectations, Customer Service, Mindset, Podcast, Relationship Marketing, Sales, SuccessBy Brian Basilico September 10, 2018 Leave a comment

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Have you ever found something not working only to find you never turned the power on? In the world of electronics and troubleshooting, you start at the end first and work your way back to the source.

When it comes to success, I would like to offer you a similar solution. Most of the time people focus on tasks, then milestones, then goals, but I suggest that you go in rever order (reverse engineer). Start with the goal, build the milestones, and then outline the tasks.

I like to view success as a bridge between action and acquisition. Many people measure success by the acquisition of money, while others measure it differently…

Happy Customers?
Happy Team Members?
Happy Life? Lifestyle? Self?
In this episode, I will discuss how I use my goal of running a 5K race and how I use goals, milestones, and tasks to achieve success.

Episode 384 – How To Increase Profits With Sales & Marketing Alignment?

Client Expectations, Content Marketing, Generating Leads, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Sales Funnels, Thought LeadershipBy Brian Basilico July 30, 2018 Leave a comment

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In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue.

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.

Sales are activities related to selling or the number of goods or services sold in a given time period.

Digital marketing has changed the landscape and focus. Marketing often wants to use new methods to create client engagement, while the sales team often wants to rely on the tried and true methods that have worked for years.

Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

Accountability, Branding, Customer Service, Generating Leads, Influence, Mindset, Own It, Podcast, Relationship Marketing, Reputation, Social Media, TestimonialsBy Brian Basilico July 23, 2018 Leave a comment

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There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…

HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets

Episode 380 – How To Build A Powerful Brand With Passion, Purpose And Payoffs

Advertising, Affiliate Marketing, Branding, Facebook, Facebook Groups, Influencer Marketing, Niche Marketing, Podcast, Relationship Marketing, Thought LeadershipBy Brian Basilico July 16, 2018 Leave a comment

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Building a tribe is one of the hardest and long-term games in marketing your business. A tribe is a group of people who have a passion, purpose, and payout when your brand is involved. Here is the definition of these terms…

Passion – an intense desire or enthusiasm for something
Purpose – a person’s sense of resolve or determination
Payoff – a final outcome; a conclusion
In this episode, we will discuss how I turned my passion for my dog into a growing and engaging Facebook group that integrates experts and dog owners around holistic methods to promote dog health. Although there is a component of selling products, that is the long-term game and not the immediate results! Patience will have a payoff!

Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Accountability, Client Expectations, Customer Service, Disruption, Emotional Intelligence, Expert Interview, Influence, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, Success, Thought LeadershipBy Brian Basilico June 6, 2018 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Episode 367 – Expanding Your Social Reach On LinkedIn with Nimble and CEO Jon Ferrara

Business Tools, Expert Interview, LinkedIn, List Building, Marketing Automation, Networking, Podcast, Relationship Marketing, Reporting, Sales, Sales Funnels, SoftwareBy Brian Basilico May 30, 2018 Leave a comment

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Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Accountability, Blogging, Business Trends, Content Marketing, Generating Leads, Google Analytics, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Success, WebsitesBy Brian Basilico May 21, 2018 Leave a comment

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Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

Episode 340 – What Is The Best Way To Broadcast Your Content & Who Is Listening?

Content Marketing, Influencer Marketing, Know Your Audience, Niche Marketing, Podcast, Relationship Marketing, Thought LeadershipBy Brian Basilico February 26, 2018 Leave a comment

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What channel(s) are you broadcasting on? Years ago, we were happy with 3 TV channels, 10 radio stations, and a couple of newspapers. TV has become on-demand cable, Radio = podcasts, News = blogs. With millions of choices, how do you create a channel that people will WANT to pay attention to? (Hint: It’s Not…

Category Archives: Relationship Marketing