Episode 423 – Better Relationship Emotional Intelligence Using Crystal with Drew D’Agostino

Content Marketing, Emotional Intelligence, Expert Interview, LinkedIn, Marketing Automation, Podcast, Psychology Of Social Media, Relationship MarketingLeave a comment

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Founder of Crystal for the past 4 years, a personality platform that offers free assessments and industry-leading psychometric predictions.

Focused on helping people communicate effectively, resolve conflict, manage stress, influence others, and make better decisions in their professional lives. 

Always looking for software engineers and talented people-people to join the Crystal team. Email me if you’re interested: drew@crystalknows.com

Started multiple businesses before then, including an event software company (Attend.com), a pizza box advertising agency, and a bed bug extermination company. Private pilot, songwriter, runner, and local diner aficionado.

Episode 422 – How Can Emotional Intelligence Make LinkedIn More Powerful?

Emotional Intelligence, Generating Leads, LinkedIn, Networking, Podcast, Relationship Marketing, SalesLeave a comment

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LinkedIn is the business to business social network. But many people spend very little time on the platform. Why? It’s often one of two reasons… Either they don’t know how to effectively use it, or they fear the dreaded “Connect & Pitch” that some many people employ looking for business. Relationships take time. Relationships take work. So why are people teaching the “Easy Button” approach to using Linkedin?

Episode 421 – CRM Relationship Building Principles with Brad Banyas of 366º

Content Marketing, Email Marketing, Funnels, Generating Leads, Landing Pages, Podcast, Relationship Marketing, Sales, Sales Funnels, Social Media, Software1 Comment

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Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc.

Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate their niche.

In 2016 Brad Banyas along with Paul Sciandra, Ravi Devulapalli and Thomas E. Orton co-founded 366 Degrees a Relationship Marketing and Sales Automation Platform.

Brad lives in Cumming Georgia with is wife of 27 years Brandy and his three sons, Connor, Cason, Michael and daughter Madeline.

Affiliate Product Info – Links and Description: 366 Degrees www.366.io- The Relationship Marketing + Sales Automation Platform for Small to Midsize Enterprises that manages the execution and delivery of communications across email, landing pages and social connections. The service combines the strength of other platforms such as Nimble CRM, Salesforce, Vidyard video by connecting and automating key engagements around sales, marketing and customer communications to provide a unified view of engagement.

Episode 420 – How To Build An Effective Content Marketing Strategy

Email Marketing, Emotional Intelligence, Niche Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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You can drive in a nail with a screwdriver… and you can pound in a screw with a hammer… but why would you? Often times that’s they way people treat marketing. They tend to push the kind marketing messages, on the platforms that appeal to them most. Email, Social Media, Video, and Podcasts (like this one) are all viable was to distribute messages, but are your messages targeted enough even when distributed on multiple platforms?

Systems like the DISC or Myers-Briggs allow people to profile people based on the way they communicate. What kind of communications or personality traits does your audience have? 

Dominance – Results – Quick Action
Influence – Enthusiasm – Collaboration
Steadiness – Security – Create Stability
Conscientiousness – Quality – Accuracy
In this episode, we will discuss How you can use CRM (Customer Relationship Management) systems, to help target the same message, in a slightly targeted more fashion. And… we do this by discussing Toilet Paper Marketing!

Episode 418 – Want to Make More Money? Start A Relationship!

LinkedIn, Podcast, Relationship Marketing, Social Media, TestimonialsLeave a comment

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What business are you in? I can tell you that no matter what your position or what you are selling or servicing… You are in the relationship business. All of us are!

A relationship is defined as the way in which two or more concepts, objects, or people who are connected or in the state of being connected. Every relationship that lasts has a value associated with it. It could be emotional, financial, or some sort of dependency. What value do you bring to the relationship? What value does the other person bring? Lopsided or one-sided relationships generally don’t last.

To build a relationship, I’d like to talk about five steps or phases that you need to consider…

Networking
Connection
Research
Maintenance
Deep and Personal
In this episode, I will explore they five steps and how you can use the power of relationships to grow your business and make more money!

Episode 417 – Local Websites That Work For Businesses with Mike Cooper

Branding, Content Marketing, Expert Interview, Generating Leads, Internet Marketing, Podcast, Relationship Marketing, SEO, WebsitesLeave a comment

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Mike is the founder of Black Mountain Media, which provides consulting & marketing services designed for service providers. His proven strategy is designed to help you attract more of your ideal clients without wasting time, money, and energy on the ones you don’t want.

As a cereal entrepreneur Mike has owned a successful carpet cleaning company, multiple e-commerce stores, and his current marketing company. He is also the COO of eAutoClub which helps auto repair shops transform their customer service experience through predictive service analytics.

His well-rounded experience in both online and offline business is a great combination for the service provider looking to build a thriving business.

Episode 416 – 5 Common Mistakes People Make With Their Websites?

Content Marketing, Design, Generating Leads, Google Analytics, Internet Marketing, Managing Change, Navigation, Podcast, Relationship Marketing, Software, Tools, Web Domains, Web Hosting, WebsitesLeave a comment

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Is your business messaging ready for 2019? Has your business changed over the last year? Do they reflect current business trends? There is no time like now to start verbalizing what you want to promote in the upcoming year. The time between Thanksgiving and New Years has a tendency to be slower than spring or fall. It’s…

Episode 407 – Why Do 4 Out Of 5 Doctors Need A Marketing Prescription? with Paul Pavlik

Content Marketing, Customer Service, Expert Interview, Generating Leads, Niche Marketing, Podcast, Relationship MarketingLeave a comment

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As a healthcare provider and business professional with more than 40 years experience, Dr. Pavlik has “walked the walk” and understands the daily and long-term responsibilities involved in running a business. Paul is an author and Business Life Cycle Management coach. He helps business professionals, wherever they happen to be in their business life cycles, achieve success in that stage and future stages of their businesses. His goal is to have these professionals be comfortable with the business of their business, predictable with their cash flows, to have money in their bank accounts, and ultimately, to be able to sell their businesses to the right persons for the most they possibly can. Paul established Tracker Enterprises, Inc. to help other business professionals achieve financial success with unique concepts and tools that do not replace, but significantly augment, information received from an accountant, bookkeeper, financial consultant, and/or software management programs. He enjoys helping business owners and their teams discover how their decisions affect them both now and into the future. His services include coaching leadership skills, preparing business plans, valuations, entrance and exit strategies, and building and then interpreting forecasting, budgeting, and “what if” scenarios. Paul has earned the reputation of being a part-time, off-site, or virtual CFO to these businesses.

Episode 404 – The Ultimate Sales Question – How Can I Help You?

Client Expectations, Customer Service, Emotional Intelligence, Influencer Marketing, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, SuccessLeave a comment

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Most 12 step programs start with this… “Do you realize you have a problem?” When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution!

Here are some things to ponder as you start to develop your sales conversations and marketing messages with potential customers:

Episode 401 – Creating Influence and Awareness With Interviews with Cathy Demers

Coaching, Content Marketing, Expert Interview, Interviews, Podcasting, Relationship Marketing, VideoLeave a comment

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Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!

She’s amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.

Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.

Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!