Episode 949 – BACON – Chapter 1: Relationship Marketing

Content Marketing, Customer Service, Engagement, Human To Human, Internet Marketing, Marketing Automation, Networking, Relationship Marketing, Social Media, Social Networking, Storytelling, Strategy, Success, Systems, Thought Leadership, Trust, WebsitesLeave a comment

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I’ve spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched the “brick” phone transform into a…

Episode 948 – I’ll Take My Bacon… Extra Crispy – A Prologue

Artificial Intelligence, Blogging, Books, Branding, Business To Business Marketing, Relationship Marketing, Social Networking, Speaking, Storytelling, UncategorizedLeave a comment

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It’s been 10 years since I wrote my first and still my favorite book. I was faced with the challenge of deciding if I wanted to write a new book or update the original. This is the beginning of that journey… What follows is the prologue form the new book Sections Include: So here we…

Episode 947 – Out With the NEW… In With the OLD!

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Engagement, Generating Leads, Human To Human, Know Your Audience, Navigation, Podcast, Relationship Marketing, Sales, UncategorizedLeave a comment

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Here are the top five New Year’s sayings or cliches: 1. Out with the Old, In with the New 2. New Year, New You 3. Another Chance for Us to Get It Right 4. See You Next Year 5. A Frest Start Now, I don’t want to become a Captain Buzzkill or minimize the significance…

Episode 945 – Sales & Marketing… It’s a MATH Problem

Accounting, Advertising, Blogging, Branding, Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google Adwords, Google Analytics, Podcast, Relationship Marketing, UncategorizedLeave a comment

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When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas…

Episode 944 – Best Of – How To Build Awesome Business Relationships Through Email with Ely Delaney

Business To Business Marketing, C-Suite Topics, Email Marketing, Expert Interview, Marketing Automation, Relationship MarketingLeave a comment

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Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy. He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a passion for connecting people, his best selling training course “Networking Like…

Episode 943 – Moral Marketing… (and why it’s tough)

Accountability, Authenticity, C-Suite Topics, Engagement, Podcast, Purpose, Questions, Relationship Marketing, Sales, UncategorizedLeave a comment

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This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air. Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses. Now, I don’t want to go…

Episode 941 – Look Back… Move Forward

Artificial Intelligence, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Client Expectations, Content Marketing, Know Your Audience, Podcast, Purpose, Relationship Marketing, Sales, Strategy, Value PropositionLeave a comment

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At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked…

Episode 939 – Winning Lessons from 2023

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Client Expectations, Emotional Intelligence, Engagement, Entrepreneurship, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Storytelling, Strategy, Success, Systems, Thought Leadership, Value PropositionLeave a comment

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To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

Episode 937 – Fail Forward

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Storytelling, Thought Leadership, Trust, Value Proposition, Writing BooksLeave a comment

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I have failed. When I wrote my book, It’s Not About You, It’s About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. Then it hit me, that’s what Relationship…

Episode 936 – Best Of – Leveraging Relationships And Reinvention with Michael O’Neal

Conferences, Expert Interview, Podcast, Podcasting, Relationship Marketing, Social Media, SpeakingLeave a comment

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I’m originally from Ohio, and lived there for 12 years. Grew up Catholic (I’m a recovering Catholic now) and played every sport known to man when I was a little kid. Became a Steelers fan back then. Steel Curtain and all that. Got in a lot of trouble in school too. (No surprise to those…