Episode 801 – Modern Website Makeover – Less Nav and More Salve (or Solve)

Business To Business Marketing, C-Suite Topics, Client Expectations, Generating Leads, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, Systems, Thought Leadership, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

One thing I can assure you about marketing your business is that it’s a neverending treadmill of change. When it comes to website technology, there is not a lot of earth-shaking change happening. WordPress is still the #1 platform for building dynamic websites. Google is still the #1 search engine, and the cell phone is…

Episode 799 – Innovation Is More Than Just A String (Theory)

Authenticity, Business To Business Marketing, C-Suite Topics, Client Expectations, Generating Leads, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, SystemsLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I love my morning walks with my dog, Layla. Especially here in North Carolina. She gets to sniff, do her business, meet other dogs and people, and have the occasional stare-down battle with bunnies along the way. I get some exercise and inspiration. I have talked before about how I use Blinkist (15-minute Cliffs Notes audio versions…

Episode 798 – How Consistent Content Creates Consistent Connections with Warren Whitlock

Business Trends, Content Marketing, Expert Interview, Influencer Marketing, Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Sales, Social Media, TwitterLeave a comment

Podcast: Play in new window | Download (Duration: 26:54 — 30.8MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us…

Episode 797 – What’s LOVE Got To Do With It? In Marketing – EVERYTHING!

Authenticity, Business To Business Marketing, C-Suite Topics, Client Expectations, Education, Emotional Intelligence, Human To Human, Podcast, Relationship Marketing, SalesLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

You may (or may not agree with the statement of concept… Marketing & Advertising are different. Advertising is about creating brand awareness. Marketing is about human interaction, behavior, and relationships. If you are a fan of my content, you know I love acronyms and this is no exception. The L-O-V-E I am talking about here…

Episode 795 – 2 Things that Probably Won’t Work for Your B2b Business

Business To Business Marketing, C-Suite Topics, Client Expectations, Human To Human, Podcast, Relationship Marketing, Sales, TrustLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

The brain loves to store and process sequences. We tend to rank success by the probability that a sequence will end in a positive or negative result. This is due to our limbic brains and the fight or flight response. A person standing against a wall has a better chance of survival than a person…

Episode 794 – How The AMA, iContact, and Pizza Can Help You Market Better with Hank Hoffmeier

Authority Marketing, Community, Economy, Education, Email Marketing, Engagement, Entrepreneurship, Expert Interview, Follow-Up, Investing In Yourself, Joint Ventures, Networking, Podcast, Relationship Marketing, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 25:37 — 29.3MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.…

Episode 793 – Boy… Do I Have A Deal For You? Deals From The Trenches And The Search For Value And Truth!

Business To Business Marketing, C-Suite Topics, Change Management, Community, Education, Networking, Podcast, Relationship Marketing, Reputation, Sales, Technology, Training, TrustLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Everything has new technology. Washing machines don’t have agitators (I guess they are less angry now), fridges have Bluetooth (who talks to it?), and mattresses have memory foam (I am not sure I want my mattress to remember what I do while sleeping?). I have a lot to learn. and I am asking local friends…

Episode 787 – “You Can Sell Anything!” (With A Little Help From My Friends)

Accountability, Disruption, Engagement, Podcast, Relationship Marketing, Sales, Social Networking, Strategy, Success, Using GroupsLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

We’re about to make the 1000-mile journey from our old home to a new apartment. We had to find short-term living arrangements while our new home is still being built. Our Realtor and Home Stager, both said it won’t sell. “Nobody wants pianos anymore.” New homes don’t have formal dining rooms.” “Your bedroom furniture was…

Episode 786 – Best Of – What Does Value Mean To Your Customers? with Bob Burg

Accountability, Client Expectations, Emotional Intelligence, Expert Interview, Relationship Marketing, Sales, Strategy, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 23:20 — 32.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

Episode 784 – The Purpose Driven Economy with Mark S.A. Smith

Accountability, C-Suite Topics, Emotional Intelligence, Engagement, Expert Interview, Generating Leads, Know Your Audience, Podcast, Purpose, Relationship Marketing, Strategy, Value PropositionLeave a comment

Podcast: Play in new window | Download (Duration: 22:51 — 26.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…