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Networking is a tool for meeting people. It can be performed online, or in person. It has real costs of time and often some money. There are so many free and paid options. You can find lots of free-flowing or slightly structured meetings. You can also find highly targeted ones that are totally structured like…
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I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…
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I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! I simply got the pulse of who the players were and what they needed. You have…
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It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…
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Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content. Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and…
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It’s been years since I have been a conference attendee. The latest conference I attended was the 2023 Leadership Summit for chapter leaders of the AMA (American Marketing Association). What I learned at this conference is that not all chapters are the same. They are cohesive to the AMA brand, yet with diversity and individuality.…
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If you want to build a successful business, you have to stay top of mind, provide value, and continue to learn, grow and change. What follows are three experiences I had in the last week or so that will help me make that point! My friend and associate, Chuck Hester, has a habit that I…
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was listening to “The Square and the Tower”, subtitled “Networks and Power, from the Freemasons to Facebook” by Niall Ferguson. It argues that most organizations are hierarchical. “It’s about emperors, presidents, prime ministers, and field marshals. It’s about states, armies, and corporations. It’s about orders from on high.” Networks have nodes and have always been…
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In this final part of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it’s more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps,…
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In part 1 of this series, I hinted that in this post I was going to outline a system we are working on that helps capture data from visitors in a way that traditional methods are either missing or lacking. I decided that before I devolve the system, I should add a little context as to…