Episode 737 – Finding Joy – In Your Business And In Life

It’s that time of the year when we tend to look back and plan ahead. But you may want to stop and be mindful of the moment and find Joy! What brings you joy in your business? Can you make your workspace more joy-filled? Are your current clients bringing you joy? Can you do something…

Episode 729 – The 10 Most POWERFUL Words In Business (Besides Thank You!)

It’s that time of year again to give thanks and send holiday gifts and cards. The problem is, when we do that in social media or email, our sincerity gets diluted by every other person or company doing the same thing at the same time. What would happen if you had a system to do…

Episode 727 – Relationship Marketing For Success? Connect With Someone And Their Network

I recently did something I have not done in over 5 years. I hopped on a plane and went to Raleigh North Carolina to meet a bunch of people I have not yet met in person. The last few years have been filled with new connections online and through Zoom, but face-to-face meetings have been…

Episode 696 – Best Of – How To Join The Conversation In Your Customer’s Mind with David Garfinkel

David Garfinkel is author of “Breakthrough Copywriting” and known among insiders as “The World’s Greatest Copywriting Coach.” He’s worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He’s also host of the Copywriters Podcast, and a big fan of bacon…

Episode 685 – Testing 1-2-3… How To Get Your Audience To Embrace Your Content?

Back when I was playing in a band, you had to learn how to read your audience. We would choose songs based on how they reacted to previous ones: 1st Set – Songs To Set The Mood 2nd Set – Play More Of What They Liked 3rd Set – Save the Best For Last You…

Episode 666 – 6 Myths of Business I Created To Confuse You with Special Guest Lucifer

Lucifer is the world-renowned GREED coach and business consultant and also known as Coyote, Dracula, Beelzebub (he prefers Bubba), and the Prince of Darkness, He does not disclose clients, but you would recognize many of them from ancient mythology and current news headlines. He is proud of his book, “The 7 Deadly Sins For Successful…

Episode 618 – How To Get Your Content To Win The Election On Social Media

Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that…

Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?

The fall in Chicago is what I call 50 Shades of Gray… because it’s cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results… wordclouds. There are two websites a…

Episode 614 – In Order To Change Minds, You Have To Overcome Heard Immunity

WARNING: This is part story, part lesson, part RANT! It’s bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won’t take no for an answer, it’s hard not to be angry and rude. I understand that people have…

Episode 612 – How To Help Marketing Build A Bridge To Better Sales?

Training our new dog Layla (who is 11 months) is a challenge. Luckily, she responds to food, or better yet – Treats! We have multiple treats for different training activities. We have one for when she goes on her walks, one for when she goes potty outside, and one type when she gets to get…