Episode 723 – Why Is Artificial Intelligence So Bad At Sales And Marketing?

When I walk my dog, I am using a bunch of AI (Artificial Intelligence) from my fitness tracker to taking pictures, to posting to social, and even voice recognition. We hardly even think about AI in just about everything; our phones, vehicles, TVs, appliances, and so much more these days. It certainly makes life easier…

Episode 720 – The Psychology of Intentional Social Media with Brian Kinghorn

Brian E. Kinghorn, Ph.D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 718 – Working, Selling, and Leading By Finding Your Authenticity & Flow with Victoria Montgomery Brown

Victoria Montgomery Brown is the co-founder and founding CEO of Big Think the knowledge company that gets people smarter, faster through the wisdom of the world’s leading thinkers and do-ers. Victoria launched Big Think in 2007 and was CEO until its acquisition in late 2020. Victoria is the author of Digital Goddess, the unfiltered lessons…

Episode 691 – What Is Relationship Marketing? Amplify Your Marketing Messages

I was talking with a neighbor while walking my dog Layla. I was trying to explain what relationship marketing is and how social media plays into the mix. He felt that social media was censoring some materials? I tried to explain to him that social networks may censor some content but most of the time…

Episode 683 – Want To Improve Your Business? Here Is My Know-Like-Trust System!

There have been a lot of people associated with the terms KNOW, LIKE, & TRUST! It has been attributed to Mark Twain, Stephen Covey, and past Bacon Podcast Guests Bob Burg and Chris Brogan. But what does it mean in terms of you, your business, and your network? I a previous podcast, I mention Dunbar’s…

Episode 681 – Exercise Your Business – Get A Running Start To Deliver On Your Goals

What do running a business and running a 5K have in common? They both can feel like being on a treadmill, especially without having some Goals. I found some inspiration from a book I found on Blinkist by Haruki Murakami – “What I talk about When I talk about Running”. Haruki went from being an…

Episode 679 – Dunbar’s Number And Why It’s Better To Be Part Of A Tribe

What’s the difference between being an influencer and a good networker? Common wisdom says that you should try to build a huge following on LinkedIn (30,00 people) or a huge email list. If you can achieve that, the numbers will be in your favor to make more sales… but are they? Dunbar’s number states that…

Episode 673 – How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages?

Literary theorist Christopher Booker adheres to the school of thought that there are 7 basic plots to all stories including movies, play, sitcoms, and more. They all tend to cycle the viewer through a range of emotions. But in our daily business marketing, we don’t have the time or attention span to develop a plot…

Episode 671 – Why You Should Treat Your Marketing Like Choosing A Winning Stock?

At one point, I thought it would be a good idea to try day trading… BOY was I wrong? I did not understand the basic concepts of how good stock purchases take targeted research. There are some key factors like Earnings Growth Trends, Price Earning Ratio, and Long Term Stability (which to this day I…

Episode 651 – Pay It Forward Tuesdays with Chuck Hester

Chuck Hester is a nationally renowned LinkedIn trainer and speaker who helps clients get the most out of LinkedIn. He also teaches others how to communicate effectively both in their personal life and career. Chuck has addressed audiences throughout the United States, Mexico, Canada, and Australia. He has created and presented online courses for Content…