Human To Human Archives - Page 11 of 12

Episode 644 – Why You Want To Be The Problem Child

Accountability, Business To Business Marketing, C-Suite Topics, Change Management, Disruption, Entrepreneurship, Human To Human, Podcast, Strategy, Value PropositionBy Brian Basilico February 1, 2021 Leave a comment

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According to a recent study by MIT, second-born children, particularly boys, tend to be the troublemaker or the “black sheep” in the family compared to their older siblings. The youngest children are spoiled and are believed to be unafraid to do risky things. In business, it pays to be the problem child. They tend to…

Episode 642 – The Three Headed Marketing Success System

Business To Business Marketing, C-Suite Topics, Change Management, Design, Email Marketing, Entrepreneurship, Human To Human, Leadership, Marketing Automation, Own It, Podcast, Relationship Marketing, Social Media, StrategyBy Brian Basilico January 25, 2021 Leave a comment

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I often hear from companies after I explain my process, “We like what you have to say… but we are just going to hire a marketing person.” I ask in return “Which one?” They often don’t understand that marketing is a team sport. It takes multiple people with multiple skills such as SEO, Web, Email,…

Episode 640 – 5 Cool New Tools To Save Time In 2021

Accountability, Audio Books, Business Tools, C-Suite Topics, Community, Drip Email Sequences, Email Marketing, Human To Human, Networking, Podcast, Productivity, Relationship Marketing, Time ManagementBy Brian Basilico January 18, 2021 Leave a comment

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We have all heard that “Time is Money”, but in some cases “Time Costs Money”. In business, it often makes send to find tools that make your life easier, less complex, or helps you speed up processes. This episode is pretty straight forward. I have spent months before the new year researching tools that could…

Episode 638 – Yes AND vs Yes BUT – When To Let Go Of Your Buts

Accountability, Business To Business Marketing, Engagement, Human To Human, Know Your Audience, Mindset, Podcast, Relationship Marketing, Social Media, Social Networking, TrustBy Brian Basilico January 11, 2021 Leave a comment

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The word “YES” alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts when it comes to the word ‘YES’. While “Yes… But”…

Episode 629 – Holiday Gifting In A Zoom Meeting World with Chelsea Martin

Advertising, Branding, Business To Business Marketing, C-Suite Topics, Direct Response Marketing, Disruption, Expert Interview, Human To Human, Podcast, Relationship Marketing, Specialty GiftingBy Brian Basilico December 8, 2020 Leave a comment

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Chelsea Martin is Co-Owner of Noms Bake Shop, the industry expert in the art of convenient corporate gifting that leaves a lasting impression. In the noisy world of gift-giving, Noms Bak Shop makes you the hero, providing a solution to gifting by cutting through the clutter and delivering a premium twist on traditional baked goods…

Episode 627 – ATTENTION – How To Stay Safe Through Situational Awareness with Brian Searcy

Business Tools, Business Trends, Disruption, Expert Interview, Futurecasting, Human To Human, Managing Change, Mindset, Podcast, Strategy, Thought LeadershipBy Brian Basilico December 2, 2020 Leave a comment

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Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is…

Episode 625 – The 7 Voices In Your Head That May Be Holding You Back with Bill Guertin

Accountability, Coaching, Expert Interview, Human To Human, Investing In Yourself, Leadership, Managing Change, Podcast, SalesBy Brian Basilico November 25, 2020 Leave a comment

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Bill Guertin (pronounced like “13”) is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he’s worked…

Episode 624 – What Business Are You REALLY In? Are You Thankful?

Accountability, Business Trends, C-Suite Topics, Customer Service, Human Capital, Human To Human, Influencer Marketing, Podcast, Strategy, Value PropositionBy Brian Basilico November 23, 2020 Leave a comment

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In 1970, John Lennon released a son “Instant Karma”. In our ‘want it now’ world I am here to tell you that it’s not how this works. Sometimes, you can do all the right things but still, suffer. I have a friend (Alma Harrell) whom when you would ask how she was, always said, “Too…

Episode 620 – What Business & Life Lessons Can You Take Away From 2020?

Accountability, Business To Business Marketing, Change Management, Disruption, Human To Human, Investing In Yourself, Leadership, Managing Change, Opinion, Podcast, Relationship Marketing, StrategyBy Brian Basilico November 9, 2020 Leave a comment

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Who could have predicted what 2020 would be a tumultuous year? Every year has a degree of ebbs and flows, but this year was unique. What did you learn from the challenges that were presented? How can you take what you learned and apply it looking forward to 2021? There are three key lessons I…

Episode 614 – In Order To Change Minds, You Have To Overcome Heard Immunity

Business To Business Marketing, Client Expectations, Engagement, Generating Leads, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, TrustBy Brian Basilico October 19, 2020 Leave a comment

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WARNING: This is part story, part lesson, part RANT! It’s bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won’t take no for an answer, it’s hard not to be angry and rude. I understand that people have…

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