Episode 338 – Why Nobody Cares What You Say On Social Media Any More?

In this super-charged, hyperactive world of news and misinformation, it’s getting harder and harder to get people to pay attention to you and your messages. If people share your views they may pay attention, but information overload is having an impact on engagement on social media today! So how do you stand out above the…

Episode 336 – NO… A Social Media Post Can’t You Make Money… and Here’s WHY?

I have been using Social Media for over 14 years (I was on LinkedIn in 2004) and I been trying to figure out the secret promised so many times in blogs, posts, podcasts, and books? I fell for the… “With This Easy Posting Formula… You Can Make Millions!” strategy, and I have tried it over…

Episode 312 – Should You Be Using LinkedIn For Your Business And Why?

Do you use LinkedIn for your business? If not… why? People still think of LinkedIn as a place for resumes and job seekers, but it’s so much more than that! LinkedIn was purchased by Microsoft at the end of last year and has turned it into an incredible business prospecting tool. It offers a great…

Episode 310 – What Is More Important… A Personal Or Business Brand?

Branding, especially on Social Media, is getting tougher with time. Social Media platforms are recruiting people (individuals) and businesses alike. Promoting your business is falling prey to the pay to play model. Your business posts on Facebook from brand pages are not showing up in news feeds. Most other platforms like LinkedIn, Twitter, Instagram and others…

Episode 298 – 5 Quick Ways To Actively Increase Your Website Traffic

Did you know that the average small business website gets only 300 visitors per month? That’s an average of 10 visits per day! Traffic is the lifeblood of business, but more importantly.. the right traffic matters much more. In this episode, I want to explore 5 techniques that I and my clients have used to increase…

Episode 296 – How To Talk With Your Customers… Not At Them!

There are only 3 ways to increase business income: get your current customers to buy more, raise your prices, or get more customers. Today we will focus on getting new customers by getting to know your current customers better. There are 5 things that you can to make this happen… Get To Know Them Better…

Episode 294 – Which Social Media Platforms Are Right For Your Business?

It’s been a while since I visited Social Media. That does not mean that I don’t teach it and use it every day! This week I am doing a three-hour boot camp on what I consider to be the best Social Media platforms for small to medium sized businesses. It’s hard to condense 3 hours into 10…

Episode 289 – An Interview With Myself – Brian Basilico

Brian Basilico is an internationally recognized author of the award winning and best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” He is a speaker, trainer, adjunct professor and brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a…

Episode 270 – The 5 Hidden Secrets To Business Success

Ok… these are not hidden secrets, but the sequence of them is! So often, people use techniques and fail to see the success they expect. Often because they are missing steps or have an incomplete strategy that builds towards success step by step. In this episode, I will outline the 5 steps that I have used…

Episode 269 – LinkedIn – The Differences In Use In Europe with Sarah Santacroce

Sarah is an independent LinkedIn Specialist & Online Presence Mentor and helps you convert your presence online into paying clients. She’s also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business. Sarah lives and works in beautiful Switzerland and…