Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us…
It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone. At this time at the end of the year, it’s kind of…
I have found that working for a company forces you to conform to the corporate culture… So does that make it a cult or a culture? Not all cults are bad, nor all cultures good.
People join cults not because people are crazy, but because they have two kinds of wishes. They want a meaningful life, or they want to be taken care of. A social culture is an organized way of life which is based on a common tradition and conditioned by a common environment.
There are some key difference though?
With today’s communication technology, especially in the world of social media, change is a constant. No matter what platform you login to, on what ever day, there is change. Some of it is obvious, and some is subtly behind the scenes (buried in algorithms and pixie dust).Google is no different.
All of this change does not come with instructions or even a warning? That’s because we don’t pay for the services (unless you are advertising). And… they do what they want, when they want, without even asking us?
Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.
I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.
Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,
I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.
Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.
Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.
Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.
As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO’s and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year!
There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial…
What’s Old Is New
Social Media Under Fire
More Targeted Relationship Marketing
The Death Of The Talking Head
Change Is Inevitable
In this episode, I will lay out my ideas about what you need to thing about and pay attention to in the coming year! Thanks for being a new or avid listener, and please share this podcast with your friends and associates. I would love to get your subscribes, and reviews and other podcast listening platforms. Thanks and Happy New Year!
Is your business messaging ready for 2019? Has your business changed over the last year? Do they reflect current business trends? There is no time like now to start verbalizing what you want to promote in the upcoming year. The time between Thanksgiving and New Years has a tendency to be slower than spring or fall. It’s…
On November 2nd, 2014, this podcast was launched. It was originally called “My Marketing Magnet” because I thought people would not get the BACOn reference about me and my book “It’s Not About You, It’s About Bacon! Relationship Marketing in A Social Media World!”. Boy, was I wrong?
Three months later, I changed it to “The Bacon Podcast” and it started to take off. I had to go through all the past episodes and re-edit them with new intros and outros, text, art and more! Now it receives thousands of downloads a month and was voted one of the top small business podcasts by Inc. Magazine!
Marla Tabaka is an internationally known small business strategist, national radio show host, and leading Inc.com author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients.
After a career of 22-years as an Emmy Award-winning producer at NBC Television, Tabaka worked as a creative consultant for large and mid-sized corporations, established and sold a retail business, and then founded her business coaching practice in 2003. Early in her coaching career she achieved the status of leading coach with the American Express sponsored “Count Me In for Women’s Economic Independence” program where she led dozens of female business owners to successful 7 and 8 figure business results.
In 2015 she co-founded EmpruV Business Value Builders with ABC’s Shark Tank’s original Shark and founder of As Seen on TV, Kevin Harrington. The two co-host the nationally broadcasted Big Pitch Radio Show and Tabaka holds an Advisory Board position at the award-winning DRTV consultancy, Shark Finds with Kevin Harrington.
In addition to her articles at Inc.com, you’ll find Tabaka’s work featured in major business publications such as American Express Open, Fox Business News, TIME Business, NAWBO SmartBrief, The Huffington Post, Entrepreneur.com, and The Business Intelligence Report.