Episode 378 – What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.

In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,

It Takes A Plan – Lay Out The Steps and Follow Them
It Takes Time – 3 Months
It Takes Commitment – Content is King, Consistency is Queen!
It Takes Flexibility – Watch The Signs
It Takes Help – Work To Your Strengths – Hire To Your Weaknesses
In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.

One final thought: “Invest In Yourself… to the point that it makes someone else want to invest in you!”

Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

Episode 360 – What Do You Stand For And Who Will Sit For You?

Whether you are speaking from a stage or on Social Media, you are standing on a platform. Glossophobia is the fear of public speaking. It’s an anxiety caused by the feeling of not being good enough, but that fear could also relate to (and often does) creating content. Your job is to create a unique view that people can relate to and take action upon. 

Your platform is also whatever media or medium you choose.
Writing
Art
Music
Podcasting
Video
Social Media – Multiple platforms

In this episode, we will explore what you need to think about when you are trying to create influence with an audience, whether you are standing on stage or typing on a keyboard!

Episode 344 – Growing Your Business With Curated Content On Evernote

One of my favorite tools that I use to organize my ideas and content is Evernote™. It’s a free app that is available on your phone, tablet or desktop. Evernote gives you the ability to type notes, record audio notes, scan business cards, draw sketches and so much more.  The most powerful uses include the addition of a web clipper tool (an extension) available for the Google Chrome, Apple Safari, and other browsers.

Episode 322 – How Would You Like To Improve Your Business In The New Year?

We are at the end of another year and at the beginning of the New Year. Some things change, and some things stay the same. One thing that never changes is that we are all given the same 168 hours per week. Most of us spend 1/3rd sleeping, 1/3rd working, and we have 1/3rd left over…

Episode 319 – Becoming Your Genuine Self with Terri Levine – Part 2

Terri is a business mentoring expert and the Chief Heartrepreneur® at Heartrepreneur® LLC. She is a best-selling author, keynote speaker, radio host, and appears regularly in the media as a business coaching and consulting expert. Terri got fed up with how business was treating prospects, customers, employees, and vendors and decided to shift the business…

Episode 313 – From Crashing Zero To Coaching Hero – Building Your Kickass Life with Christopher Rausch

Christopher is the creator of “The KICKASS Guide to Life™,” the complete guide to living your best personal and professional KICKASS™ life! I help people overcome their self-created crap without the self-help fluffy bullsh!t! When he was young, Christopher’s life was anything but KICKASS™. He grew up in the inner city of Los Angeles, California. With his father nowhere…

Episode 300 – What I Have Learned Over The Last 3 Years And 300 Podcasts

Welcome to episode 300 of The Bacon Podcast. A lot has changed since November 1st, 2014 (the date of the 1st episode). Facebook, LinkedIn, Twitter and other social media have all changed extensively. The landscape of the internet has morphed quickly into a more complex ecosystem that has to be constantly learned and reimplemented in new ways.…

Episode 286 – What Is The Power Of A little “c” and Big “C” And A little “b” and Big “B” For Your Business?

Over the course of the years of growing my business, I have learned the concept of the little “c” and Big “C” And A little “b” and Big “B” in business. These concepts are simple but real. The little “c” stands for Cash and the Big “C” stands for Credit or Checks. Cash has a…