Episode 632 – From Bacon to Beacon… How To Light Up Your Business In 2021?

Photo by Jan Baborák on Unsplash A friend, mentor, and frequent podcast guest expert, Marla Takaka (see Episodes 171, 395, 531, and the upcoming episode 633) asked a question on Facebook. “Do you have or use a word to theme your year? What is your choice this year?”. My word for the year is “Signify” which I visualize…

Episode 631 – How To Adjust Your Mindset To Make Your Time More Valuable with Mark SA Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 630 – The 5 Habits You Need To Adapt For a Successful New Year

If you stream TV and have Netflix, then you may have seen the mini-series “The Queens Gambit”. It a story about how an orphan girl became the queen of chess in the 1960s. In the series, Beth learns to play chess and at night while lying in bed, she would play out the moves in…

Episode 628 – Up On The Housetop Click, Click, Click – How a Website is like Building A House

If you have multiple parts of your business (wholesale, retail, and online), it makes sense to have multiple websites to serve each of your different audiences. I have this podcast site, one for my books (NotAboutU.com), one for my speaking business (BrianBasilico.com), one for my LinkedIn Consulting (LI4Sales.com), and others. Building each website is done…

Episode 626 – Now Is The Time to Start Marketing Your A.S.S. Off

People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing. Politics is a touchy subject, but it’s been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media). The one key factor has been collecting and utilizing…

Episode 572 – Best Of – Don’t Just Build A Business But Make A Difference – The Hero Factor with Jeffrey Hayzlett

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and C-Suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

Episode 565 – Designing Success Through Structured Process with Stephen Pope

I grew up an entrepreneur and inventor, learning to use technology to help build the next “big” thing. When I was younger, that was a water cooled computer and then a car computer. Later that was starting a business where I helped entrepreneurs and businesses build the technology and software they needed to run their…

Episode 560 – This Is Not Normal… It’s OK

I hope you are staying healthy & safe?   Have you ever been on a flight where the oxygen masks have dropped? In the pre-flight briefing, they often say, “Although the bag may not inflate, rest assured oxygen is flowing. Secure your own mask before assisting others.”   At times like these, it can be…

Episode 529 – Foresight 2020 – Forecasting Future Profits with Mark SA Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom,…

Episode 514 – How Ordinary People Help With Your Zone Of Genius?

There is a lot you can learn from history. In two different movies I’ve recently watched (“The Darkest Hour” and “Dunkirk”). I saw the depths of the human condition and formed a clearer understanding and perspective of the people from Great Britain and their struggles at the early stages of World War II. These were…