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I think that a goal is an admirable thing to have. Maybe you have heard the saying that “A goal without a deadline, is just a dream!”. I’d like to add that “A goal without a plan, is just a Goal!” We often associate having a plan to achieve a goal or goals, but I…
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Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam’s Club and being a victim of the FREE sample person standing in the aisle. When you offer something FREE, you generally appeal to a person’s consumer…
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Did you know that the American bee is actually digital? Yup… It’s a U.S.B. So is it a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the beholder! Some people think that marketing has some secret formula that someone knows that others don’t. That’s why you hear that word…
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Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic, it’s easier to digest in smaller chunks of three. We all tend to store information in our brains…
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I don’t know if you have access to Apple TV+, but if you have not watched the movie “Coda”, I can highly recommend it. Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she…
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They say, “Good things come in threes!” But who are ‘They’ and what’s good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business…
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Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving…
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In business, people are often looking for that one guy or company with superpowers to solve their critical issues. They are looking for Superman (or Superwoman) when what they really need is the Justice League. The Justice League is brought together to solve big problems and combines the superpowers of multiple men and women to…
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Chris Martinez is an entrepreneur, speaker, author and the Founder of DUDE Agency, a company specializing in helping digital marketing agencies with their people, processes, and education so they can take on more projects and scale profitably. An entrepreneur from a young age, Chris has been running his digital agency since 2015. Discovering the advantages…
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How do you people feel about your CRM? Is it a Bankers’ Box in the basement, or is it a loved and actively used tool? CRMs are often thought of as managing data, but in the middle of Customer & Management is RELATIONSHIP! You have humans in your sales team who are building and maintaining…