Business To Business Marketing Archives - Page 5 of 17

Episode 911 – Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

Accountability, Artificial Intelligence, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Email Marketing, Human To Human, LinkedIn, Podcast, Relationship Marketing, Sales, Systems, Technology, WebinarsBy Brian Basilico August 29, 2023 Leave a comment

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I’m currently listening to an audiobook Marketing 5.0 by Philip Kotler. It’s part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional…

Episode 909 – Is Your Marketing an Investment or an Expense? Good Questions!

Accountability, Business To Business Marketing, C-Suite Topics, Investing In Yourself, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Speaking, Storytelling, Strategy, Technology, WebinarsBy Brian Basilico August 21, 2023 Leave a comment

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Speaking of communications, I’ve had a few Zoom meetings this week that stood out and I wanted to share. I understand that recapping Zoom meetings may not be the most exciting thing you read all week, but bear with me. There is a point I am trying to make (that I hope will pay off…

Episode 907 – Making An Argument For Better Marketing

Accountability, Business To Business Marketing, C-Suite Topics, Education, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Technology, WebinarsBy Brian Basilico August 15, 2023 Leave a comment

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Is your marketing working for or against you? In any case, you are the judge. I recently took a college course on “The Art of Debate.” It was by A Wake Forest Professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate. In…

Episode 905 – Making Connections… Where are the Wires?

Advertising, Business To Business Marketing, C-Suite Topics, Human To Human, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Systems, Technology, WebinarsBy Brian Basilico August 7, 2023 Leave a comment

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I grew up with wires, LOTS OF WIRES. Being a musician and an audio-video and computer geek, I still have bins filled with wires. I don’t know about you, but I still find wired connections more reliable. Wireless can be affected by distance and environmental factors. Also, wireless signals can be intercepted or hacked. Just…

Episode 903 – FOMO to ROI in 5 Easy Questions

Accountability, Business To Business Marketing, C-Suite Topics, Podcast, Questions, Relationship Marketing, Sales, Social Selling, Storytelling, Strategy, SystemsBy Brian Basilico August 1, 2023 Leave a comment

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I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…

Episode 901 – Focusing on the 5 A-Holes of Marketing

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Human To Human, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Systems, WebsitesBy Brian Basilico July 25, 2023 Leave a comment

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A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr 🎤 where we spent hours trying to hit a little white ball into a hole. If you’re wondering, sales beat marketing. This…

Episode 894 – Best Of – The Nimble C-Suite with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, C-Suite Topics, Disruption, Expert Interview, Leadership, Mindset, Podcast, Social Selling, Success, Thought LeadershipBy Brian Basilico June 28, 2023 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 893 – How Can A Junk Drawer Help You Build A Healthy Business?

Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google, Google Analytics, Influencer Marketing, Podcast, SEO, Strategy, Systems, WebsitesBy Brian Basilico June 27, 2023 Leave a comment

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We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…

Episode 891 – The Devil Is In The Details… In The Data

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Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me. His name is Frank Pollock and he’s currently the CMO of a couple of start-ups, but he…

Episode 889 – Fad, Fame, Or Fortune… It’s About Business (and Time)

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Facebook, Google, Influencer Marketing, Podcast, Relationship Marketing, Social Media, Strategy, WebsitesBy Brian Basilico June 13, 2023 Leave a comment

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Magician hand conjuring sparks on black background – copy space with magic Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have…

Category Archives: Business To Business Marketing