C-Suite Topics Archives - Page 22 of 30

Episode 733 – You May Want Leads… But What You Really Need Is Prospects?

Accountability, Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Funnels, Generating Leads, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Systems, TrustBy Brian Basilico December 6, 2021 Leave a comment

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I don’t know about you, but I feel like I have to use the FORCE to fight off the number of people who reach out cold, asking me if I could use more leads? I find it ironic that they don’t know me enough to reach out and get to know me, yet they think…

Episode 732 – What’s An Audience Blueprint vs A Brand Blueprint with Mike Verret

Advertising, Branding, Business Trends, C-Suite Topics, Change Management, Creativity, Expert Interview, Networking, Podcast, Strategy, Thought LeadershipBy Brian Basilico December 2, 2021 Leave a comment

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Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

Episode 731 – How Will Changing Your Marketing… Actively Improve Your Sales Success?

Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Data Management, Email Marketing, Emotional Intelligence, Engagement, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Social Networking, Strategy, Success, Systems, Thought Leadership, TrustBy Brian Basilico November 29, 2021 1 Comment

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I learned a lesson while teaching LinkedIn to a companies sales team. I could teach tools, tactics, and tips, but I could not help them to look past the process to create progress. That was up to the sales manager, who had to create accountability for them all. What I didn’t realize at the time…

Episode 729 – The 10 Most POWERFUL Words In Business (Besides Thank You!)

Accountability, Business To Business Marketing, C-Suite Topics, Client Expectations, Human To Human, Networking, Podcast, Referrals, Relationship Marketing, TrustBy Brian Basilico November 22, 2021 Leave a comment

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It’s that time of year again to give thanks and send holiday gifts and cards. The problem is, when we do that in social media or email, our sincerity gets diluted by every other person or company doing the same thing at the same time. What would happen if you had a system to do…

Episode 727 – Relationship Marketing For Success? Connect With Someone And Their Network

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I recently did something I have not done in over 5 years. I hopped on a plane and went to Raleigh North Carolina to meet a bunch of people I have not yet met in person. The last few years have been filled with new connections online and through Zoom, but face-to-face meetings have been…

Episode 726 – Overcoming The Red Tape Of Filling Jobs With Foreign Workers with Jacki Lentini

Business Trends, C-Suite Topics, Disruption, Expert Interview, Human Capital, Podcast, Project ManagementBy Brian Basilico November 10, 2021 Leave a comment

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The Law Offices of Jacqueline Lentini, LLC is certified by the State of Illinois Central Management Services as a Women Business Enterprise (WBE), a part of the diversity compliance opportunities within the State. For more information, please see Diversity Compliance: https://www2.illinois.gov/cms/business/sell2/bep/Pages/default.aspx. Jacqueline Lentini focuses her practice on immigration law and compliance, handling all matters of…

Episode 725 – Marketing B2b For Better Sales – 3 Things It Is & 3 Things It Is NOT?

Advertising, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Generating Leads, Human To Human, Podcast, Referrals, Relationship Marketing, Sales, StorytellingBy Brian Basilico November 8, 2021 Leave a comment

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It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two. Since we are consumers at heart, we all tend to have a consumer bias…

Episode 723 – Why Is Artificial Intelligence So Bad At Sales And Marketing?

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Content Marketing, Emotional Intelligence, Engagement, Futurecasting, Human To Human, Influence, Podcast, Relationship Marketing, Sales, Social Media, StorytellingBy Brian Basilico November 1, 2021 Leave a comment

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When I walk my dog, I am using a bunch of AI (Artificial Intelligence) from my fitness tracker to taking pictures, to posting to social, and even voice recognition. We hardly even think about AI in just about everything; our phones, vehicles, TVs, appliances, and so much more these days. It certainly makes life easier…

Episode 722 – Creating One Million Jobs Through Collaboration with Dennis Yu

Accountability, Business Trends, C-Suite Topics, Education, Expert Interview, Human Capital, Joint Ventures, Motivation, Podcast, Social Media, Social NetworkingBy Brian Basilico October 27, 2021 Leave a comment

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Dennis Yu’s mission is to create a million jobs. CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting. My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his…

Episode 721 – The Bento Box And How To Bite Size Your Marketing Messages

Blogging, Business To Business Marketing, C-Suite Topics, Content Marketing, Ebooks, Email Marketing, Podcast, Relationship Marketing, Social Media, Storytelling, Strategy, Systems, WebsitesBy Brian Basilico October 25, 2021 Leave a comment

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When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom… it was the status symbol of the time (when you were 8 years old). I was listening to a podcast and learned about Bento Boxes.…

Category Archives: C-Suite Topics