Content Marketing Archives - Page 19 of 31

Episode 362 – How To Use Email Marketing? The Money Is In The List!

Content Marketing, Email Marketing, Influencer Marketing, Podcast, Sales, Thought LeadershipBy Brian Basilico May 14, 2018 Leave a comment

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There has been a lot of talk about online marketing and privacy and data collection lately. GDPR is a new regulation, primarily that affects contact you may have in the European Union (EU), but will affect anyone who has a mailing list or website

More about that in the next Episode 363 with Bobby Klink.

Email marketing is one of the cornerstones of business that I teach ALL my clients. The Money is in the list.

There are some things you should think about in the process:

Episode 358 – This Is Why Digging A Well Will Make You More Money Than Buying A Faucet?

Blogging, Content Marketing, Education, Generating Leads, Internet Marketing, Investing In Yourself, Making Money Online, PodcastBy Brian Basilico April 30, 2018 Leave a comment

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What is the difference between getting water from a faucet or a well?

A faucet is easier, but you have to pay for what is being delivered. Also, you don’t own it. If you forget to pay your bill or if they feel you are not worthy, they can turn the water off at any time. You may own the faucet, but you don’t control the water.

A well is something that takes more effort to build, but you own the land, the well, and the water. When it’s done right, it will continue to provide a resource for years without constantly having to pay for it.

When it comes to your marketing, you can either pay for traffic and visitors to your website… or earn it.

In this episode, we will discuss how you make more money in the long run by creating marketing assets versus paying for advertising.

Episode 352 – Social Media Emotions… Is It The Cocaine of Content?

Client Expectations, Content Marketing, Emotional Intelligence, Facebook, Influencer Marketing, Instagram, LinkedIn, Podcast, Social Media, Thought LeadershipBy Brian Basilico April 9, 2018 Leave a comment

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Facebook has woken up a sleeping giant… 200 million strong. We are part of a community of angry people, but should we be angry at ourselves? Unless you are buying ads, you’re not the customer, but YOU ARE the PRODUCT being sold. This is not new or unique to Social Media. Financial companies like Experian…

Episode 349 – Managing Your Social Media Marketing Calendar Using CoSchedule with Garrett Moon

Business Tools, Content Marketing, Expert Interview, Marketing Automation, Podcast, Productivity, ToolsBy Brian Basilico March 27, 2018 Leave a comment

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Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co’s Startup of the Year Competition.

As a thought leader, Garrett is the author of “The 10x Marketing Formula” and has been blogging and speaking about content marketing, social media marketing, and startup business for more than eight years. He’s been featured on sites like Forbes, Entrepreneur, AdWeek, and Content Marketing Institute.

Episode 348 – This Is Why Social Media Is On Its Way Out?

Business Tools, Content Marketing, Facebook, LinkedIn, Podcast, Social MediaBy Brian Basilico March 26, 2018 Leave a comment

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You should be angry with Facebook.. they offered us all a false sense of trust. But what did you really expect? Facebook sucked us in by connecting you with your friends and past. Then, they opened up for businesses. But what business are they really in? In exchange for free access… they use social profiling to…

Episode 346 – How to Get Paid More By Working With Virtual Assistants

Blogging, Business Tools, Content Marketing, Copywriting, Customer Service, Email Marketing, Podcast, Productivity, Time Management, Virtual AssistantsBy Brian Basilico March 19, 2018 Leave a comment

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What did you do with your 168 hours, 10,000 minutes or 600,000 seconds last week? Chances are you spent 1/3rd working, 1/3rd sleeping, and 1/3rd on everything else. “Work to your strengths and hire to your weaknesses” is one of my favorite sayings. I use VA’s to handle tasks like proofreading, blog posting, and email…

Episode 344 – Growing Your Business With Curated Content On Evernote

Business Tools, Content Marketing, Influence, Mindset, Podcast, Productivity, Software, Time ManagementBy Brian Basilico March 12, 2018 Leave a comment

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One of my favorite tools that I use to organize my ideas and content is Evernote™. It’s a free app that is available on your phone, tablet or desktop. Evernote gives you the ability to type notes, record audio notes, scan business cards, draw sketches and so much more. The most powerful uses include the addition of a web clipper tool (an extension) available for the Google Chrome, Apple Safari, and other browsers.

Episode 343 – The Art Of Influence On Social Media with Chris Voss

Branding, Content Marketing, Expert Interview, Influence, Influencer Marketing, Know Your Audience, Podcast, Social MediaBy Brian Basilico March 7, 2018 Leave a comment

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Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

Episode 342 – What Does Beer and Social Media Have In Common?

Branding, Cause Marketing, Content Marketing, Email Marketing, LinkedIn, Managing Change, Networking, Podcast, Social Media, WebsitesBy Brian Basilico March 5, 2018 Leave a comment

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What does Beer and Social Media have in common? You only rent them (and can be dangerous when combined)! There’s a story all over the internet about a fairly successful company called LittleThings. It WAS a feel-good story page for women built around Facebook. Changes to the Facebook algorithms literally killed the traffic to their page…

Episode 341 – What’s New With Digital Publishing with Michael Schmidlen

Advertising, Business Tools, Content Marketing, Digital Magazines, Expert Interview, Generating Leads, Influencer Marketing, List Building, Podcast, Software, Thought Leadership, Video, WebsitesBy Brian Basilico February 27, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 21:36 — 29.9MB) | Embed

Michael E. Schmidlen is a serial solo entrepreneur (aka “Solopreneur”) who has successfully run his multi-million dollar, home-based business for over 24 years. An Angel Investor and Published Collaborative Author, Michael is currently “working” on finishing his own first book, “THE Underwear Entrepreneur” – “The Definitive Guide To Working From Home”, where he shares his many business experiences and unique stories. The book is designed to be a blueprint for other small business owners, would-be entrepreneurs and start-ups to beat the overwhelming odds to create a successful, thriving small business model. He is also currently publishing two new business-themed magazines: CRUSHING IT Magazine and VIRTUAL COMPANY Magazine, in addition to running his home-based business.

He is also building a new B-2-B Hybrid Digital Marketing Agency, “Old Bulls Marketing”, where he will provide a vast library of tools, software apps/programs & resources to his fellow marketing partners.

Category Archives: Content Marketing