Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I’m currently listening to an audiobook Marketing 5.0 by Philip Kotler. It’s part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I have mentioned before, I am a fan of Malcolm Gladwell and his podcast “Revisionist History”. His last book “The Bomber Mafia” was about the race to use strategic bombing to end World War II. This was before the “Manhattan Project” which yielded the first atomic bomb that was built and used to change the…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad’s hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
In my last post, I talked about how segmenting your audience can help your business communications but how it can often look like a junk drawer. I also stated that I was in search of answers. So, I wanted to follow up and share with you what I have learned and discovered. It may have…
Podcast: Play in new window | Download (Duration: 18:57 — 21.7MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Luis Help Businesses Engage Prospects And Build An Army Of Loyal Customers Using Automated systems that increase engagement and create a constant flood of sales. Engage with your Leads, Increase Sales Conversions and Manage your Leads Effectively. At Sales Studios, we have a proven structured system to drive your audience to view your offers. A…
Podcast: Play in new window | Download (Duration: 25:37 — 29.3MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I have a problem. Well, it’s more of an annoyance. We have RING cameras on the front and back of our house. In order to see the widest possible views, they had to be placed up high. The more the cameras are accessed when a delivery comes or when the dog and I are in…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Do you own a lathe? If you do, chances are woodworking is your hobby or business. Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields. I don’t own either, but owning a 3D printer would be cool and give me status. But, I don’t know…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
In this final part of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it’s more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps,…