C-Suite Topics Archives - Page 9 of 30

Episode 890 – Best Of – Email Systems Follow-Up and Sequencing with Luis Xavier

C-Suite Topics, Drip Email Sequences, Email Marketing, Expert Interview, Podcast, Strategy, SystemsBy Brian Basilico June 15, 2023 Leave a comment

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Luis Help Businesses Engage Prospects And Build An Army Of Loyal Customers Using Automated systems that increase engagement and create a constant flood of sales. Engage with your Leads, Increase Sales Conversions and Manage your Leads Effectively. At Sales Studios, we have a proven structured system to drive your audience to view your offers. A…

Episode 889 – Fad, Fame, Or Fortune… It’s About Business (and Time)

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Facebook, Google, Influencer Marketing, Podcast, Relationship Marketing, Social Media, Strategy, WebsitesBy Brian Basilico June 13, 2023 Leave a comment

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Magician hand conjuring sparks on black background – copy space with magic Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have…

Episode 888 – Best Of – Knowing Your Personality Why with Lisa Schermerhorn

C-Suite Topics, Change Management, Emotional Intelligence, Expert Interview, Know Your Audience, Mindset, Podcast, Purpose, Success, TrainingBy Brian Basilico June 7, 2023 Leave a comment

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Lisa has over 20 years of experience as a transformational leader, award-winning speaker, and expert in the fields of human behavior, leadership, and personal development. She also trained in the “Winners Mindset” with Bob Reese, the former head trainer for the NY Jets, and helped a professional golfer win Golfer of the Year! Lisa was…

Episode 887 – Your CPA Wants to Know Your CPA

Accountability, Accounting, Business To Business Marketing, C-Suite Topics, Engagement, Human To Human, Networking, Podcast, Relationship Marketing, Sales, Strategy, Time ManagementBy Brian Basilico June 7, 2023 Leave a comment

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Networking is a tool for meeting people. It can be performed online, or in person. It has real costs of time and often some money. There are so many free and paid options. You can find lots of free-flowing or slightly structured meetings. You can also find highly targeted ones that are totally structured like…

Episode 886 – Best Of – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses? with Mark S.A. Smith

Accountability, C-Suite Topics, Emotional Intelligence, Engagement, Expert Interview, Generating Leads, Know Your Audience, Podcast, Relationship Marketing, Strategy, Value PropositionBy Brian Basilico June 1, 2023 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 885 – The Power of Awareness & The Awareness of Power

Accounting, Business To Business Marketing, C-Suite Topics, Content Marketing, Customer Relationship Manager, Engagement, Niche Marketing, Podcast, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 30, 2023 Leave a comment

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I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…

Episode 883 – Winning with Rightsourcing and Content Creation

Business To Business Marketing, C-Suite Topics, Content Marketing, Copywriting, Engagement, Podcast, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 22, 2023 Leave a comment

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I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! I simply got the pulse of who the players were and what they needed. You have…

Episode 882 – Best Of – How Interrogating Terrorists Can Help Sales with Colton Seale

Authenticity, C-Suite Topics, Case Studies, Coaching, Education, Emotional Intelligence, Expert Interview, Human Capital, Human To Human, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico May 17, 2023 Leave a comment

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Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems…

Episode 881 – The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It)

Business To Business Marketing, C-Suite Topics, Content Marketing, Copywriting, Engagement, Podcast, Questions, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 15, 2023 Leave a comment

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It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…

Episode 880 – The New Content Culture with Keith Reynolds

Blogging, C-Suite Topics, Content Marketing, Engagement, Expert Interview, Podcast, Relationship Marketing, Social SellingBy Brian Basilico May 10, 2023 Leave a comment

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Keith founded Publio to help clients transition from traditional marketing toward an ROI-based content publishing model to promote brands, build audiences, grow a sales pipeline, and optimize SEO performance to generate qualified leads. He has 25+ years of experience helping CEOs and agencies develop content strategies, marketing plans, and budgets, managing marketing operations, and producing…

Category Archives: C-Suite Topics