Social Media Archives - Page 17 of 26

Episode 374 – What Is The Perfect Marketing Strategy For Your Business? Part 5 – Social Proof

Blogging, Business Tools, Content Marketing, Facebook, Google+, Instagram, LinkedIn, Pinterest, Podcast, Social Media, Twitter, WebsitesBy Brian Basilico June 25, 2018 Leave a comment

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Social Media (in my humble opinion) is three things in this order… A Relationship Building Tool 1st, A Content Delivery Platform 2nd, A Sales Platform 3rd. If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts.

In this episode, we will discuss the parts of social media:

Images
Headlines
Calls To Action
Hashtags
And the main business social platforms of Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.

Episode 370 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Home Base – Your Website

Landing Pages, Podcast, Sales Funnels, Social Media, WebsitesBy Brian Basilico June 11, 2018 Leave a comment

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In baseball, you only score when someone touches home plate. The same goes for your website. It’s the home base for your business.

Technology like mobile platforms, WordPress, high-speed internet and more have changed the game. More importantly, Google and social media platforms are changing the game even faster.

Baseball managers rely on sabermetrics to manage their game. Business owners use Google analytics to do the same sort of management.

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Accountability, Blogging, Business Trends, Content Marketing, Generating Leads, Google Analytics, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Success, WebsitesBy Brian Basilico May 21, 2018 Leave a comment

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Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

Episode 360 – What Do You Stand For And Who Will Sit For You?

Influence, Know Your Audience, Mindset, Podcast, Presentations, Social Media, Speaking, Storytelling, Thought LeadershipBy Brian Basilico May 7, 2018 Leave a comment

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Whether you are speaking from a stage or on Social Media, you are standing on a platform. Glossophobia is the fear of public speaking. It’s an anxiety caused by the feeling of not being good enough, but that fear could also relate to (and often does) creating content. Your job is to create a unique view that people can relate to and take action upon.

Your platform is also whatever media or medium you choose.
Writing
Art
Music
Podcasting
Video
Social Media – Multiple platforms

In this episode, we will explore what you need to think about when you are trying to create influence with an audience, whether you are standing on stage or typing on a keyboard!

Episode 355 – The Psychology Of Social Media with Brian Kinghorn – Part 2

Expert Interview, Influence, Influencer Marketing, Podcast, Psychology Of Social Media, Social MediaBy Brian Basilico April 18, 2018 1 Comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Episode 353 – The Psychology Of Social Media with Brian Kinghorn – Part 1

Expert Interview, Influence, Influencer Marketing, Podcast, Psychology Of Social Media, Social MediaBy Brian Basilico April 10, 2018 Leave a comment

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Episode 352 – Social Media Emotions… Is It The Cocaine of Content?

Client Expectations, Content Marketing, Emotional Intelligence, Facebook, Influencer Marketing, Instagram, LinkedIn, Podcast, Social Media, Thought LeadershipBy Brian Basilico April 9, 2018 Leave a comment

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Facebook has woken up a sleeping giant… 200 million strong. We are part of a community of angry people, but should we be angry at ourselves? Unless you are buying ads, you’re not the customer, but YOU ARE the PRODUCT being sold. This is not new or unique to Social Media. Financial companies like Experian…

Episode 348 – This Is Why Social Media Is On Its Way Out?

Business Tools, Content Marketing, Facebook, LinkedIn, Podcast, Social MediaBy Brian Basilico March 26, 2018 Leave a comment

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You should be angry with Facebook.. they offered us all a false sense of trust. But what did you really expect? Facebook sucked us in by connecting you with your friends and past. Then, they opened up for businesses. But what business are they really in? In exchange for free access… they use social profiling to…

Episode 343 – The Art Of Influence On Social Media with Chris Voss

Branding, Content Marketing, Expert Interview, Influence, Influencer Marketing, Know Your Audience, Podcast, Social MediaBy Brian Basilico March 7, 2018 Leave a comment

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Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

Episode 342 – What Does Beer and Social Media Have In Common?

Branding, Cause Marketing, Content Marketing, Email Marketing, LinkedIn, Managing Change, Networking, Podcast, Social Media, WebsitesBy Brian Basilico March 5, 2018 Leave a comment

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What does Beer and Social Media have in common? You only rent them (and can be dangerous when combined)! There’s a story all over the internet about a fairly successful company called LittleThings. It WAS a feel-good story page for women built around Facebook. Changes to the Facebook algorithms literally killed the traffic to their page…

Category Archives: Social Media