Strategy Archives - Page 10 of 25

Episode 854 – Profitable Virtual and Hybrid Events with Julie Migliacci

Business Tools, C-Suite Topics, Client Expectations, Events, Expert Interview, Human To Human, Networking, Podcast, Presentations, Strategy, Systems, Thought Leadership, Video, Virtual Selling, WebinarsBy Brian Basilico February 8, 2023 Leave a comment

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Julie Migliacci has over 17 years of high-touch customer service and event planning under her belt. There isn’t an event type she hasn’t planned before, from large celebrity fundraisers, virtual conferences and premier cooking shows. She is always up for a new challenge and creating unique experiences for clients and their guests. Hailing from France,…

Episode 851 – Don’t Become An Expense – Become Invaluable

Accountability, Business Trends, C-Suite Topics, Client Expectations, Human Capital, Human To Human, Joint Ventures, Podcast, Strategy, Success, SystemsBy Brian Basilico January 31, 2023 Leave a comment

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I luckily learned a lesson back in the 1980s when I worked at AT&T. During a performance review, my supervisor said, “Son, you are an expense. I can hire two people for what you are asking for and I would do better with that than with you alone. So the answer is NO!” Let me…

Episode 849 – Are Your Processes Putting Progress in Purgatory?

Accountability, Business Tools, C-Suite Topics, Know Your Audience, Podcast, Process, Strategy, Success, SystemsBy Brian Basilico January 23, 2023 Leave a comment

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Let’s face it… Procrastination and Perfection have a purpose, but they pause progress. Progress is perpetuated by the processes you put in place. But all too often, we can put progress in purgatory by procrastinating or perfecting our processes. Do you know what phrase causes consternation constantly? “That’s not how we do it here!” I…

Episode 848 – Drive Growth Through The Customer Experience with Chip Royce

Business Trends, Buyer's Journey, C-Suite Topics, Client Expectations, Employees, Engagement, Entrepreneurship, Expert Interview, Mindset, Motivation, Podcast, Purpose, Social Selling, Strategy, Thought LeadershipBy Brian Basilico January 19, 2023 Leave a comment

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Chip’s first experience with the tech sector started in 1994 after downloading the first Netscape browser (now Firefox) and led him to join his first startup a year later. He’s worked for and advised high-growth ventures and Fortune 500 companies in online media, internet infrastructure, PCs (Dell & Lenovo), and most recently, Fintech &…

Episode 847 – Are You Whiffing the WIIFM?

Authenticity, Business Tools, C-Suite Topics, Engagement, Human To Human, Know Your Audience, Mindset, Networking, Podcast, Questions, Relationship Marketing, Strategy, SystemsBy Brian Basilico January 17, 2023 Leave a comment

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Why is a very powerful word. It provokes conversations and promotes thoughtful responses. Simon Sinek thought it was so important he wrote a book about it “Start with Why”. He said that “What” is the action, “How” is the method, and “Why” is the purpose or promise. He says, “People don’t buy what you do;…

Episode 846 – Best Of – Career Hacks For 20 & 30 Somethings with Tom Agan

Accountability, Business Trends, Career, Disruption, Expert Interview, Generational Influence, Mindset, Podcast, StrategyBy Brian Basilico January 12, 2023 Leave a comment

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With the proper knowledge and coaching combined with an inspiring vision, I believe anyone — person, team or organization — can dramatically improve their performance. I help companies understand the art-of-the-possible to sell more products and services, to more customers, more often, and with greater profitability. I do this by leveraging digital, big data and…

Episode 845 – Are You Whiffing the WIIFM?

C-Suite Topics, Content Marketing, Email Marketing, Engagement, Giving Back, Know Your Audience, Leadership, Motivation, Networking, Philanthropy, Podcast, Relationship Marketing, Social Media, Strategy, Thought Leadership, VolunteeringBy Brian Basilico January 11, 2023 Leave a comment

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When I say “Whiff” what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space? Have you heard the…

Episode 843 – Marketing – Strategy vs. Plan

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Having worked with many non-profits in the past, the biggest hurdle they have to overcome is resources. If they want in for free, someone has to dedicate or donate the time. Otherwise, they have to find someone they can afford and pay for that to be implemented. That is what I call the Strategy vs.…

Episode 841 – Resolutions Vs. Reinventions

Accountability, Books, C-Suite Topics, Change Management, Human To Human, Mindset, Motivation, Networking, Podcast, Relationship Marketing, StrategyBy Brian Basilico December 27, 2022 Leave a comment

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We all know the ebb and flow of resolutions. We set a simple or lofty goal to achieve, only to find that we slip up a day, week, or month later. That gives us permission to try again next year! Each year we kind of reinvent by making resolutions. We aim to reinvent ourselves by…

Episode 839 – Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

Advertising, Blogging, C-Suite Topics, Client Expectations, Content Marketing, Engagement, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Social Media, StrategyBy Brian Basilico December 20, 2022 Leave a comment

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Tis The Season… for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well I guess you could if you tried hard enough). Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food.…

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