Business To Business Marketing Archives - Page 13 of 17

Episode 671 – Why You Should Treat Your Marketing Like Choosing A Winning Stock?

Business To Business Marketing, C-Suite Topics, Human To Human, Know Your Audience, LinkedIn, Niche Marketing, Podcast, Strategy, SuccessBy Brian Basilico May 3, 2021 Leave a comment

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At one point, I thought it would be a good idea to try day trading… BOY was I wrong? I did not understand the basic concepts of how good stock purchases take targeted research. There are some key factors like Earnings Growth Trends, Price Earning Ratio, and Long Term Stability (which to this day I…

Episode 664 – Why Online Ads Can Be More Of A Gamble Like A Slot Machine?

Advertising, Business To Business Marketing, Business Tools, Content Marketing, Facebook Ads, Google Adwords, Google Analytics, Podcast, Sales FunnelsBy Brian Basilico April 12, 2021 Leave a comment

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Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and…

Episode 662 – Creating Content From A Philosophical – Philanthropic – Propaganda Perspective

Business To Business Marketing, Community, Copywriting, Emotional Intelligence, Influence, Mindset, Podcast, Relationship Marketing, Storytelling, Thought Leadership, Value PropositionBy Brian Basilico April 5, 2021 Leave a comment

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Philosophy, Philanthropy, and Propaganda all have different meanings to different people. Some are positive and some are negative. But they all can have an impact on the effectiveness of your marketing messages. If you want to connect with humans you have to meet them where they are at. You have to provide some sort of…

Episode 660 – If You Want To Grow Your Business – Network Better

Business To Business Marketing, Investing In Yourself, Networking, Podcast, Referrals, Relationship Marketing, Training, Working From HomeBy Brian Basilico March 29, 2021 Leave a comment

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During the last year and the world of working from home, I was blown away at all of the networking groups I was able to find online. Some of them had upwards of 100 people at a Zoom meeting. Networking has been a tool that I have used for years, but it’s taught me lessons…

Episode 659 – The Dream Vs Reality Of Crappy Marketing with Jonny Cooper

Accountability, Business To Business Marketing, Business Trends, Coaching, Community, Expert Interview, Investing In Yourself, Online Communities, Podcast, Purpose, TrainingBy Brian Basilico March 24, 2021 Leave a comment

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British author, piano player, international racing driver, and business coach Jonny Cooper is the founder of www.JonnyHatesMarketing.com Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists, and consultants who are serious about building their thriving practice, changing the world, and enjoying a life of effortless abundance. His Client Attraction Blueprint…

Episode 658 – To Be FRESH Content Creator You Need to Be A Consumer First

Audio Books, Business To Business Marketing, C-Suite Topics, Content Marketing, Investing In Yourself, Podcast, Storytelling, Strategy, Success, Thought Leadership, TrainingBy Brian Basilico March 22, 2021 Leave a comment

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Who knew eating could be so complex? Today we have many choices. Fast food, or restaurant delivery, grocery shopping, or grocery delivery. Each has its advantages, but FRESH takes more time. If you want to deliver FRESH Content, you may need to consume great content and blend it together with your own creativity. When you…

Episode 650 – Don’t Be Be An Inbox Clogger – Email With A Purpose

Business To Business Marketing, Business Tools, C-Suite Topics, Drip Email Sequences, Email Marketing, Podcast, Strategy, Success, SystemsBy Brian Basilico February 22, 2021 Leave a comment

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It’s easy to have a full email inbox. As a business owner, you don’t want to be part of somebody’s full inbox, meaning your email lays unread and ultimately in the trash bin. That means you have to make your emails “Must Read” just like “Must See TV”. Email newsletters are the biggest culprit of…

Episode 646 – Using Your Inner Crystal Ball With Your Marketing Strategy

Business To Business Marketing, C-Suite Topics, Change Management, Entrepreneurship, Know Your Audience, Podcast, Strategy, Success, Systems, Value PropositionBy Brian Basilico February 8, 2021 2 Comments

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Black Magic Ball with answer Outlook not so good There is a big difference between a marketing plan and a marketing strategy. A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it’s entertainment and not sound business. A marketing strategy refers to a business’s overall game plan. Business strategists…

Episode 644 – Why You Want To Be The Problem Child

Accountability, Business To Business Marketing, C-Suite Topics, Change Management, Disruption, Entrepreneurship, Human To Human, Podcast, Strategy, Value PropositionBy Brian Basilico February 1, 2021 Leave a comment

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According to a recent study by MIT, second-born children, particularly boys, tend to be the troublemaker or the “black sheep” in the family compared to their older siblings. The youngest children are spoiled and are believed to be unafraid to do risky things. In business, it pays to be the problem child. They tend to…

Episode 642 – The Three Headed Marketing Success System

Business To Business Marketing, C-Suite Topics, Change Management, Design, Email Marketing, Entrepreneurship, Human To Human, Leadership, Marketing Automation, Own It, Podcast, Relationship Marketing, Social Media, StrategyBy Brian Basilico January 25, 2021 Leave a comment

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I often hear from companies after I explain my process, “We like what you have to say… but we are just going to hire a marketing person.” I ask in return “Which one?” They often don’t understand that marketing is a team sport. It takes multiple people with multiple skills such as SEO, Web, Email,…

Category Archives: Business To Business Marketing