Business To Business Marketing Archives - Page 4 of 17

Episode 944 – Best Of – How To Build Awesome Business Relationships Through Email with Ely Delaney

Business To Business Marketing, C-Suite Topics, Email Marketing, Expert Interview, Marketing Automation, Relationship MarketingBy Brian Basilico December 20, 2023 Leave a comment

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Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy. He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a passion for connecting people, his best selling training course “Networking Like…

Episode 941 – Look Back… Move Forward

Artificial Intelligence, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Client Expectations, Content Marketing, Know Your Audience, Podcast, Purpose, Relationship Marketing, Sales, Strategy, Value PropositionBy Brian Basilico December 11, 2023 Leave a comment

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At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked…

Episode 939 – Winning Lessons from 2023

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Client Expectations, Emotional Intelligence, Engagement, Entrepreneurship, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Storytelling, Strategy, Success, Systems, Thought Leadership, Value PropositionBy Brian Basilico December 4, 2023 Leave a comment

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To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

Episode 937 – Fail Forward

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Storytelling, Thought Leadership, Trust, Value Proposition, Writing BooksBy Brian Basilico November 27, 2023 Leave a comment

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I have failed. When I wrote my book, It’s Not About You, It’s About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. Then it hit me, that’s what Relationship…

Episode 935 – It’s the Most Thankful Time of the Year

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Email Marketing, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, SuccessBy Brian Basilico November 20, 2023 Leave a comment

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It’s that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We’re tweaking our brands and checking it twice, revamping websites, and optimizing systems with…

Episode 918 – Best Of – Broken Windshields & Naked Swimmers and Conducting Business In A Time Of Crisis with Perry Marshall

Business To Business Marketing, Change Management, Disruption, Expert Interview, Managing Change, Masterminds, Strategy, Thought LeadershipBy Brian Basilico September 20, 2023 Leave a comment

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Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine. He’s guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars. He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society…

Episode 917 – What Does BACON Have To Do with POOP?

Books, Business To Business Marketing, C-Suite Topics, Conferences, Content Marketing, Economy, Entrepreneurship, Facebook Ads, Generating Leads, Google Adwords, Human To Human, LinkedIn, Podcast, Presentations, Relationship Marketing, Speaking, StrategyBy Brian Basilico September 19, 2023 Leave a comment

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I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter’s speech and are spoken openly and frequently in almost every conversation had with attendees. It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association of Professional Animal…

Episode 915 – Look Over There? How to Turn Distraction into Disruption

Artificial Intelligence, Blogging, Business To Business Marketing, C-Suite Topics, Content Marketing, Human To Human, Podcast, Relationship Marketing, StrategyBy Brian Basilico September 11, 2023 Leave a comment

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I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this Golden Ticket of marketing that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy…

Episode 914 – Best Of – How To Adjust Your Mindset To Make Your Time More Valuable with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, Disruption, Expert Interview, Influence, Leadership, Podcast, Relationship Marketing, Reputation, Success, Thought LeadershipBy Brian Basilico September 6, 2023 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 913 – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsBy Brian Basilico September 4, 2023 Leave a comment

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Category Archives: Business To Business Marketing