Business Tools Archives - Page 4 of 15

Episode 686 – How To Box Up More Creativity In Your Business with Penney Fox

Business Tools, Creativity, Expert Interview, Investing In Yourself, PodcastBy Brian Basilico June 23, 2021 Leave a comment

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My name is Penney Fox. I’m a Small Business Productivity Coach. If you own a small business and are wondering how to grow your customer base with social media, I can help. I’m sure you’ve heard that before, but there’s a difference between what they’ll tell you and what I’ll show you. While most social…

Episode 685 – Testing 1-2-3… How To Get Your Audience To Embrace Your Content?

Business To Business Marketing, Business Tools, C-Suite Topics, Client Expectations, Course Creation, Emotional Intelligence, Engagement, Internet Marketing, Know Your Audience, Podcast, Presentations, WebinarsBy Brian Basilico June 21, 2021 Leave a comment

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Back when I was playing in a band, you had to learn how to read your audience. We would choose songs based on how they reacted to previous ones: 1st Set – Songs To Set The Mood 2nd Set – Play More Of What They Liked 3rd Set – Save the Best For Last You…

Episode 682 – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean

Business To Business Marketing, Business Tools, C-Suite Topics, Content Marketing, Data Management, Engagement, Expert Interview, International Marketing, Internet Marketing, Marketing Automation, Podcast, Productivity, Social Media, Social Networking, SoftwareBy Brian Basilico June 9, 2021 Leave a comment

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Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been…

Episode 667 – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara

Business Tools, C-Suite Topics, Content Marketing, Customer Relationship Manager, Expert Interview, Generating Leads, List Building, Marketing Automation, Podcast, Productivity, Sales, Sales FunnelsBy Brian Basilico April 20, 2021 Leave a comment

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Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view…

Episode 664 – Why Online Ads Can Be More Of A Gamble Like A Slot Machine?

Advertising, Business To Business Marketing, Business Tools, Content Marketing, Facebook Ads, Google Adwords, Google Analytics, Podcast, Sales FunnelsBy Brian Basilico April 12, 2021 Leave a comment

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Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and…

Episode 654 – Why You Need To Be Part Of The Cancel Culture?

Accounting, Business Tools, Business Trends, C-Suite Topics, Disruption, Entrepreneurship, Newpapers, Podcast, Social Media, Time ManagementBy Brian Basilico March 8, 2021 2 Comments

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There has been a lot of chatter about Cancel Culture lately. I am ALL FOR IT (but in a different sort of way). I am talking about you taking the time to cancel things that annoy you by disrupting your business flow or eating up unnecessary time. Some of which you have control over by…

Episode 650 – Don’t Be Be An Inbox Clogger – Email With A Purpose

Business To Business Marketing, Business Tools, C-Suite Topics, Drip Email Sequences, Email Marketing, Podcast, Strategy, Success, SystemsBy Brian Basilico February 22, 2021 Leave a comment

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It’s easy to have a full email inbox. As a business owner, you don’t want to be part of somebody’s full inbox, meaning your email lays unread and ultimately in the trash bin. That means you have to make your emails “Must Read” just like “Must See TV”. Email newsletters are the biggest culprit of…

Episode 640 – 5 Cool New Tools To Save Time In 2021

Accountability, Audio Books, Business Tools, C-Suite Topics, Community, Drip Email Sequences, Email Marketing, Human To Human, Networking, Podcast, Productivity, Relationship Marketing, Time ManagementBy Brian Basilico January 18, 2021 Leave a comment

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We have all heard that “Time is Money”, but in some cases “Time Costs Money”. In business, it often makes send to find tools that make your life easier, less complex, or helps you speed up processes. This episode is pretty straight forward. I have spent months before the new year researching tools that could…

Episode 634 – Happy New Year – 5 Things You Can Get Ready & Organized

Business Tools, C-Suite Topics, Change Management, Data Management, Futurecasting, Managing Change, Podcast, Productivity, Project Management, Strategy, Success, Systems, ToolsBy Brian Basilico December 28, 2020 Leave a comment

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Photo by Simon Zhu on Unsplash Every year I have a new year tradition. I take the day on January 1st to put away last year’s files and make new file folders for the coming year for both personal and business. It helps me hit the ground running. Now is a good time to get…

Episode 632 – From Bacon to Beacon… How To Light Up Your Business In 2021?

Accountability, Business Tools, C-Suite Topics, Change Management, Futurecasting, Managing Change, Mindset, Podcast, Strategy, Success, Systems, Thought Leadership, Value PropositionBy Brian Basilico December 21, 2020 Leave a comment

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Photo by Jan Baborák on Unsplash A friend, mentor, and frequent podcast guest expert, Marla Takaka (see Episodes 171, 395, 531, and the upcoming episode 633) asked a question on Facebook. “Do you have or use a word to theme your year? What is your choice this year?”. My word for the year is “Signify” which I visualize…

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