Episode 345 – Making The Most Of Evernote with CMO Andrew ‘Malc’ Malcolm

Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth with marketing. Some of which has work; most of which hasn’t. But through identifying new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to marketing that he calls “creatively analytic.”

As CMO of Evernote, Andrew has created an organization using this approach that delivers just the right message at just the right time through owned and earned media. Since joining Evernote, he’s driven the company past 200M registered users, more than 5B notes and double paying users; all leading to cash flow positive.

Episode 344 – Growing Your Business With Curated Content On Evernote

One of my favorite tools that I use to organize my ideas and content is Evernote™. It’s a free app that is available on your phone, tablet or desktop. Evernote gives you the ability to type notes, record audio notes, scan business cards, draw sketches and so much more.  The most powerful uses include the addition of a web clipper tool (an extension) available for the Google Chrome, Apple Safari, and other browsers.

Episode 341 – What’s New With Digital Publishing with Michael Schmidlen

Michael E. Schmidlen is a serial solo entrepreneur (aka “Solopreneur”) who has successfully run his multi-million dollar, home-based business for over 24 years. An Angel Investor and Published Collaborative Author, Michael is currently “working” on finishing his own first book, “THE Underwear Entrepreneur” – “The Definitive Guide To Working From Home”, where he shares his many business experiences and unique stories. The book is designed to be a blueprint for other small business owners, would-be entrepreneurs and start-ups to beat the overwhelming odds to create a successful, thriving small business model. He is also currently publishing two new business-themed magazines: CRUSHING IT Magazine and VIRTUAL COMPANY Magazine, in addition to running his home-based business.

He is also building a new B-2-B Hybrid Digital Marketing Agency, “Old Bulls Marketing”, where he will provide a vast library of tools, software apps/programs & resources to his fellow marketing partners.

Episode 337 – Building An Online Business with Paykickstart and Mark Thompson

Mark Thompson has been online for 10 years. Starting in the offline world, Mark worked with digital agencies working with business/client marketing campaigns (SEO, PPC, Social Media, Email Marketing) honing his internet marketing chops. He was fired from his very last JOB in 2010.

He then became the Co-founder of DigitalKickstart.com and PayKickstart.com and has sold over 20 million dollars in sales.

Episode 335 – Email Marketing Best Practices with Erik Harbison of Aweber

Erik is the Chief Marketing Officer at AWeber where he drives AWeber’s overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR, brand and content marketing.

Erik has more than 20 years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams, and launching performance-based campaigns.

He also expresses his passion for marketing by serving as a guest instructor for digital marketing courses at Drexel and Saint Joseph’s Universities. He has also created, and supports as the lead instructor for, the No. 1-nationally ranked online certification course in digital marketing for the University of Vermont.

Erik has contributed and participated as an expert panelist, moderator and speaker at various marketing and advertising events, including iMedia Summit, eTail, Podcast Movement and FinCon. He is a regular contributor to Huffington Post, Entrepreneur.com, MediaPost and AllBusiness.com. His areas of expertise range from building high-performing marketing teams to emerging marketing strategies and performance-based tactics.

Episode 320 – How Can Tools, Technology, And Techniques Impact Your Messages?

Getting your messages out and heard is my main business. There are many aspects of creating your brand and your messages, but this post is about the Tools, Technology, And Techniques we all use to get our messages created and distributed. Tools Computers Tables Cell Phones Technology Platforms Browsers Applications Search Engines Techniques Blogs Podcasts Videos…

Episode 318 – A Day In The Life… The Ups And Downs Of Being Captain Obvious!

I sometimes call myself Captain Obvious. I have to often remind myself and my clients about some simple things that most of us all do but some either forget or ignore. This is especially true when it comes to computers and other electronic devices and keeping them safe and up to date. Here are five…

Episode 314 – Giving Thanks & These Are A Few Of My Favorite Things

This week is Thanksgiving in America. I don’t know about you, but I am thankful for just waking up in the morning. I am also thankful for my wife, dog, house, and running my own company. I* truly get to (for the most part) control my own destiny. I am also thankful for some of the…

Episode 300 – What I Have Learned Over The Last 3 Years And 300 Podcasts

Welcome to episode 300 of The Bacon Podcast. A lot has changed since November 1st, 2014 (the date of the 1st episode). Facebook, LinkedIn, Twitter and other social media have all changed extensively. The landscape of the internet has morphed quickly into a more complex ecosystem that has to be constantly learned and reimplemented in new ways.…

Episode 298 – 5 Quick Ways To Actively Increase Your Website Traffic

Did you know that the average small business website gets only 300 visitors per month? That’s an average of 10 visits per day! Traffic is the lifeblood of business, but more importantly.. the right traffic matters much more. In this episode, I want to explore 5 techniques that I and my clients have used to increase…