Customer Service Archives - Page 3 of 4

Episode 396 – How Do YOU Define Success In Your Business?

Business Trends, Client Expectations, Customer Service, Mindset, Podcast, Relationship Marketing, Sales, SuccessBy Brian Basilico September 10, 2018 Leave a comment

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Have you ever found something not working only to find you never turned the power on? In the world of electronics and troubleshooting, you start at the end first and work your way back to the source.

When it comes to success, I would like to offer you a similar solution. Most of the time people focus on tasks, then milestones, then goals, but I suggest that you go in rever order (reverse engineer). Start with the goal, build the milestones, and then outline the tasks.

I like to view success as a bridge between action and acquisition. Many people measure success by the acquisition of money, while others measure it differently…

Happy Customers?
Happy Team Members?
Happy Life? Lifestyle? Self?
In this episode, I will discuss how I use my goal of running a 5K race and how I use goals, milestones, and tasks to achieve success.

Episode 392 – How To Improve Your Business Growth? – Hunt vs Gather

Client Expectations, Content Marketing, Customer Service, Generating Leads, Know Your Audience, Podcast, Sales, Sales Funnels, Success, Time ManagementBy Brian Basilico August 27, 2018 Leave a comment

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I was having a conversation with a friend and client where we started to dig into his sales team and the different takes on the sales process in general… he defined them as “Hunters” and “Gatherers.”

Hunters tend to be young, ambitious and energetic. The love the thrill of finding and closing new business clients. They love the thrill of the hunt and can’t wait to close and move on to the next deal.

Gatherers tend to be older, more experienced and love the steadiness and predictability of maintaining a client base. They tend to focus on building and maintaining current client relationships.

These two have a lot of difference, but also have a lot in common

They Work On A Schedule
They Communicate Regularly
They Measure Results
In this episode, we will discuss how you and/or your sales organization can be best served by a blend or mix of both Hunting and Gathering. Remember… What gets measured, gets done!

Episode 388 – How To Effectively Deal With Difficult Clients?

Client Expectations, Customer Service, Entrepreneurship, Know Your Audience, Managing Change, Podcast, Project Management, ReputationBy Brian Basilico August 13, 2018 Leave a comment

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Have you ever had a client or project that just did not go as planned? Business is filled with learning lessons and If it was easy, that client may not have chosen you! You possess a level of expertise, knowledge and an ability to solve client problems. Sometimes what starts out as an outstanding and amicable relationship can take a turn for the worse and head south!

Sometimes it can be your fault, while other times it is the clients, but it’s usually not that cut and dry. Often it’s a combination of all of the above. So what can you do to get the project back on track?

Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

Accountability, Branding, Customer Service, Generating Leads, Influence, Mindset, Own It, Podcast, Relationship Marketing, Reputation, Social Media, TestimonialsBy Brian Basilico July 23, 2018 Leave a comment

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There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…

HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets

Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Accountability, Client Expectations, Customer Service, Disruption, Emotional Intelligence, Expert Interview, Influence, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, Success, Thought LeadershipBy Brian Basilico June 6, 2018 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Branding, Business Trends, Client Expectations, Content Marketing, Customer Service, Generating Leads, Influence, Internet Marketing, Mindset, Motivation, Niche Marketing, Podcast, Sales, StorytellingBy Brian Basilico June 4, 2018 Leave a comment

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Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

Episode 366 – What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

Accountability, Business Trends, Client Expectations, Customer Service, Know Your Audience, Niche Marketing, Podcast, SalesBy Brian Basilico May 28, 2018 Leave a comment

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As you start to plan out your Perfect Marketing Strategy, it always a good idea to look back before moving forward. Most all of this data can be found in your accounting system (Quickbooks or other). It should be reviewed monthly, quarterly, and annually. By mapping out your most recent sales, you have a good overview of the current state of your market segments.

This is part two of an 8 part podcast series. In this episode, we will cover how to map out that data and how it can give you analytics that will help you map out future sales.

Episode 347 – Working With Virtual Assistants with Jeff J. Hunter

Cause Marketing, Customer Service, Expert Interview, Podcast, Time Management, Virtual AssistantsBy Brian Basilico March 20, 2018 Leave a comment

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Jeff J Hunter is a Project Manager, Consultant and Virtual Team Expert building with teams worldwide. He has helped SCALE Million Dollar Startups to Billion Dollar Enterprises and helped HUNDREDS of Entrepreneurs grow their businesses VIRTUALLY.

Over the past 10 years Jeff has built dozens of teams to achieve success for the smallest to the most complex projects. You see, as Jack Welch said “The team with the best players wins.”

“I show successful people how to use a virtual team to build businesses, without all the overhead.”

Episode 346 – How to Get Paid More By Working With Virtual Assistants

Blogging, Business Tools, Content Marketing, Copywriting, Customer Service, Email Marketing, Podcast, Productivity, Time Management, Virtual AssistantsBy Brian Basilico March 19, 2018 Leave a comment

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What did you do with your 168 hours, 10,000 minutes or 600,000 seconds last week? Chances are you spent 1/3rd working, 1/3rd sleeping, and 1/3rd on everything else. “Work to your strengths and hire to your weaknesses” is one of my favorite sayings. I use VA’s to handle tasks like proofreading, blog posting, and email…

Episode 334 – Is Email Marketing Dead? 5 Things To Know About Email Marketing!

Auto Responders, Content Marketing, Customer Service, Email Marketing, Know Your Audience, Marketing Automation, Podcast, Sales, ToolsBy Brian Basilico February 5, 2018 Leave a comment

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I hear all the time that “Email Marketing is dead!” That is far from the truth. Email is still an integral part (or should be) of content marketing strategy. Corporations need paper trails so text messaging is not an option at the moment. You can send any more than 100 at a time with your email program…

Category Archives: Customer Service