Podcast: Play in new window | Download (Duration: 8:21 — 9.6MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Back in the day (circa 2013), I spent a lot of time networking. I attended up to 20 events per month. It has slowed down since, but I have always found some value in networking. That all changed in 2020. The pandemic shut down in-person events and everything went virtual via Zoom. While it decimated…
Podcast: Play in new window | Download (Duration: 9:22 — 10.7MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I was just in Chicago at the American Marketing Association’s Leadership Conference, where 400 people from around North America, representing 50+ chapters, came to learn and grow with and from each other. Conferences are great for networking, learning, and getting out of the routine work rut, but they are also very peoply. Sometimes, too peoply.…
Podcast: Play in new window | Download (Duration: 17:24 — 19.9MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of networking. As we know it today, networking started taking hold in the 1970s. More formal groups like BNI (Business Networking International) started in 1984.…
Podcast: Play in new window | Download () | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
One of the foundations that’s stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe…
Podcast: Play in new window | Download (Duration: 16:03 — 18.4MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I’ve spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched the “brick” phone transform into a…
Podcast: Play in new window | Download (Duration: 25:11 — 28.8MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…
Podcast: Play in new window | Download () | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I have failed. When I wrote my book, It’s Not About You, It’s About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. Then it hit me, that’s what Relationship…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
We live in a complex world of chaos. The difference today is that the amount and speed of data we have access to and consume, in the form of audio, video, text, and voice, can be overwhelming. We often tend to self-sanitize by consuming stories and narratives that affirm our worldview and values. That leads…
Podcast: Play in new window | Download (Duration: 24:44 — 34.2MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
The business card’s origin can be traced back to around the time of the Pilgrims and Plymouth Rock. Visiting Cards were used in the 17th century. Although they were standardized in size to fit in business card holders and Rolodexes, people have been trying to improve on them or make them stand out with odd…