Episode 794 – How The AMA, iContact, and Pizza Can Help You Market Better with Hank Hoffmeier

Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.…

Episode 793 – Boy… Do I Have A Deal For You? Deals From The Trenches And The Search For Value And Truth!

Everything has new technology. Washing machines don’t have agitators (I guess they are less angry now), fridges have Bluetooth (who talks to it?), and mattresses have memory foam (I am not sure I want my mattress to remember what I do while sleeping?). I have a lot to learn. and I am asking local friends…

Episode 791 – Seeing The World Through A Fresh Set Of “I”s

I have had more than one person question, “Why would you leave an area, where you have 22 or 40 years of connections to start over?”.I have asked myself that question a few times. The only answer I could give was, “It was time!” The key thing I am looking for is to find the…

Episode 771 – 3 Signs From God That It’s Time To Move On…

I don’t want to get all religious on you. As a matter of fact, I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. I was asked by my friend and podcast guest Ben Thomas if I wanted to be…

Episode 769 – No One Can Serve Two Masters… But You Can Serve Two Clients At The Same Time!

Last week I had the pleasure and honor of being a paid speaker at a live conference. It was the first one I was able to do in the last 3 years. When you are presenting to an audience (as a paid speaker) you have two people that you have to serve. The conference organizer…

Episode 768 – Best Of – Connect – Direct – Project Your Business with Michael Verret

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

Episode 767 – Networking Is All About Give And Take But Success Takes Giving

It’s been a long journey to get ready to sell a house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far for your network. You know what grocery stores have what. You know…

Episode 734 – Generate Better Sales By Communicating Through Authenticity with Ridgely Goldsborough

Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex topics, and making sense out of them. He started his first business at 16 and since graduating from Law School has founded 45 companies. Ridgely is the founder of Mind Types and The Customer Conversion Formula, a cutting program to attract ideal…

Episode 732 – What’s An Audience Blueprint vs A Brand Blueprint with Mike Verret

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

Episode 729 – The 10 Most POWERFUL Words In Business (Besides Thank You!)

It’s that time of year again to give thanks and send holiday gifts and cards. The problem is, when we do that in social media or email, our sincerity gets diluted by every other person or company doing the same thing at the same time. What would happen if you had a system to do…