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It’s hard to believe that’s it’s been a year that most of us have been on lockdown due to the pandemic. It has been tough on some and we all need a way to stay upbeat and redefine our purpose. There is a Japanese word, Ikigai, that means “a reason for being”. The word refers…
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It’s easy to have a full email inbox. As a business owner, you don’t want to be part of somebody’s full inbox, meaning your email lays unread and ultimately in the trash bin. That means you have to make your emails “Must Read” just like “Must See TV”. Email newsletters are the biggest culprit of…
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Did you know that the average person spends 2.5 days (60 hours) per year searching for lost items? My guess is that is even longer if you include your digital assets (emails, password, computer files, and more). If you are a solopreneur, that can easily add up to over $6000 (at $100 per hour) in…
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Black Magic Ball with answer Outlook not so good There is a big difference between a marketing plan and a marketing strategy. A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it’s entertainment and not sound business. A marketing strategy refers to a business’s overall game plan. Business strategists…
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Image by Tumisu from Pixabay Welcome back to the new reality of 2021. Although we are just getting off the ground (business-wise), there are many business and marketing experts that are trying to suggest that now is the time to hustle. Not to pick on anyone’s philosophy, some will tell you that time is a…
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Photo by Simon Zhu on Unsplash Every year I have a new year tradition. I take the day on January 1st to put away last year’s files and make new file folders for the coming year for both personal and business. It helps me hit the ground running. Now is a good time to get…
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Photo by Jan Baborák on Unsplash A friend, mentor, and frequent podcast guest expert, Marla Takaka (see Episodes 171, 395, 531, and the upcoming episode 633) asked a question on Facebook. “Do you have or use a word to theme your year? What is your choice this year?”. My word for the year is “Signify” which I visualize…
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If you stream TV and have Netflix, then you may have seen the mini-series “The Queens Gambit”. It a story about how an orphan girl became the queen of chess in the 1960s. In the series, Beth learns to play chess and at night while lying in bed, she would play out the moves in…
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If you have multiple parts of your business (wholesale, retail, and online), it makes sense to have multiple websites to serve each of your different audiences. I have this podcast site, one for my books (NotAboutU.com), one for my speaking business (BrianBasilico.com), one for my LinkedIn Consulting (LI4Sales.com), and others. Building each website is done…
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People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing. Politics is a touchy subject, but it’s been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media). The one key factor has been collecting and utilizing…