Episode 697 – How Utilizing Consumer Marketing Methods May Undermine Your Business Sales?

Advertising, Business To Business Marketing, Business Trends, C-Suite Topics, Customer Relationship Manager, Google Adwords, LinkedIn, Niche Marketing, Podcast, Relationship Marketing, Sales, Sales Funnels, StrategyLeave a comment

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Did you know that Sears started as an entrepreneur who resold a batch of watches to railroad employees? He parlayed that into one of the biggest mail-order companies in the world. It was the Amazon of its time! Joseph Pulitzer funded the building of the Statue Of Liberty through citizen donations raised through his newspaper?…

Episode 688 – Connect – Direct – Project Your Business with Michael Verret

Advertising, Branding, Business Trends, C-Suite Topics, Change Management, Creativity, Expert Interview, Networking, Podcast, Strategy, Thought LeadershipLeave a comment

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Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

Episode 684 – How Understanding Analytics Can Help You Manage Change Better with Jill Holtz

Advertising, Branding, Business To Business Marketing, Business Trends, Content Marketing, Data Management, Disruption, Expert Interview, Google Analytics, Managing Change, Podcast, StorytellingLeave a comment

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Jill Holtz is co-founder of Mykidstime.com, an information website for parents, that has grown from a local West of Ireland listings directory to a global website, and a trusted online brand for parents. They have grown a large and engaged community through a targeted content and engagement strategy across their channels, website, email, and social…

Episode 677 – You’ve Got Jail… How Facebook Is Getting Bad For Business

Accountability, Advertising, Branding, Business Trends, C-Suite Topics, Content Marketing, Facebook, Facebook Ads, Facebook Groups, Podcast, Social Media, Social Networking, Strategy, Success, Systems, Time ManagementLeave a comment

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I find that Facebook is becoming less and less of a platform where I think we can try to do business. It has not only become very divisive but their model of Community Standards is over-policed in some ways and under scrubbed in others. Their goal is to create a friendly environment for all, but…

Episode 669 – Vanity Fair, Unfair Vanity, and Vanity Metrics

Advertising, Engagement, Facebook Groups, LinkedIn, Newpapers, PodcastLeave a comment

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I had a meeting with someone on Lunchlub named Holly. She works at Vanderbilt Medical Center in Media. We discussed how they are changing their methodologies to an email newsletter, educational content, and even Podcast to communicate with patients, doctors, and staff. It makes me think of how the communication industry has changed with newspapers…

Episode 668 – INTERVIEW SPECIAL – Life Lessons For Success with Tag Team Member DC Glenn

Advertising, Branding, Disruption, Expert Interview, Influence, Influencer Marketing, Managing Change, Podcast, Public Relations, SuccessLeave a comment

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DC Glenn was born in Chicago, Illinois, and Steve Gibson was born in Omaha, Nebraska. Both moved to Denver, Colorado, as young children. They met at Manual High School in 1982, where both pursued their musical interests. Gibson played drums in the jazz band and attended audio engineering classes at an early college education program,…

Episode 664 – Why Online Ads Can Be More Of A Gamble Like A Slot Machine?

Advertising, Business To Business Marketing, Business Tools, Content Marketing, Facebook Ads, Google Adwords, Google Analytics, Podcast, Sales FunnelsLeave a comment

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Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and…

Episode 655 – Scaling A Million Dollar Business In A Pandemic World with Tommy Mello

Advertising, Business Trends, Customer Relationship Manager, Expert Interview, Google, Google Adwords, Leadership, Managing Change, Podcast, Social Media, Strategy, Success, Systems, Virtual SellingLeave a comment

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Tommy Mello is the founder of A1 Garage Doors, a $40 million-plus home service business with over 200 employees in 9 states. He shares what he’s learned at HomeServiceExpert.com to help fellow entrepreneurs scale their businesses. It takes a lot of guts and glory to go from $50k in debt to owning a $40 million…

Episode 629 – Holiday Gifting In A Zoom Meeting World with Chelsea Martin

Advertising, Branding, Business To Business Marketing, C-Suite Topics, Direct Response Marketing, Disruption, Expert Interview, Human To Human, Podcast, Relationship Marketing, Specialty GiftingLeave a comment

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Chelsea Martin is Co-Owner of Noms Bake Shop, the industry expert in the art of convenient corporate gifting that leaves a lasting impression. In the noisy world of gift-giving, Noms Bak Shop makes you the hero, providing a solution to gifting by cutting through the clutter and delivering a premium twist on traditional baked goods…

Episode 582 – The Top 5 Big Mistakes Big Businesses Make On LinkedIn

Accountability, Advertising, Business To Business Marketing, C-Suite Topics, LinkedIn, Online Communities, Podcast, Relationship Marketing, Social Networking, StrategyLeave a comment

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No matter what size business you have or are working in, it should have a LinkedIn Business page. Whether you are a solopreneur or a corporate CEO, you need to make sure that you have a cohesive message across all areas of any social media platform. Companies will often set them up, .but either ignore…