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When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom… it was the status symbol of the time (when you were 8 years old). I was listening to a podcast and learned about Bento Boxes.…
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Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind…
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Did you know that elephants don’t really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don’t eat peanuts in the wild. They are not even…
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When Facebook (and other social media platforms0 go down, your business can suffer if you rely on it to help spread your messages. Facebook (and other social media platforms) have come under scrutiny about how their algorithms can slant what people see to create more income through ads for them, without concern about how it…
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When you see everyone doing the same thing, human nature is to follow the crowd. Just because everyone is doing it, does that mean it’s right for your business or your customers? Have you ever seen a kids’ soccer game? All the kids follow the ball around the field until something happens. But what’s the…
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When disruption strikes, businesses try to manage by finding new leads to sell to, but is that the best way to deal with it?. When disruption strikes, we tend to get bust, and if you are too busy to market, then you have a compounded problem. You have probably spent years trying to grow your…
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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…
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In an upcoming expert interview, Marks S A Smith tells us that “A Ready To Sell Business is a GREAT Business”. What he means is, if you increase the sales by improving the processes, your business should be more profitable and better suited for suitors. If your marketing messaging is better, it will help you…
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There is a secret in the banking industry – Savings accounts with restrictions make people save more… 80% more. There are two things that work, setting a minimum total or a set amount of time before the saver can make a withdrawal. Those are known as CDs or commitment devices. There are many reasons why…
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Website designer working with the new computer interface as design concept Don’t you just hate all the junk mail you get ( and have to delete) every day? You never signed up for that list? You have no interest in that product or service because it has NOTHING to do with YOUR business? So why…