Business To Business Marketing Archives - Page 8 of 17

Episode 799 – Innovation Is More Than Just A String (Theory)

Authenticity, Business To Business Marketing, C-Suite Topics, Client Expectations, Generating Leads, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, SystemsBy Brian Basilico July 25, 2022 Leave a comment

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I love my morning walks with my dog, Layla. Especially here in North Carolina. She gets to sniff, do her business, meet other dogs and people, and have the occasional stare-down battle with bunnies along the way. I get some exercise and inspiration. I have talked before about how I use Blinkist (15-minute Cliffs Notes audio versions…

Episode 797 – What’s LOVE Got To Do With It? In Marketing – EVERYTHING!

Authenticity, Business To Business Marketing, C-Suite Topics, Client Expectations, Education, Emotional Intelligence, Human To Human, Podcast, Relationship Marketing, SalesBy Brian Basilico July 17, 2022 Leave a comment

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You may (or may not agree with the statement of concept… Marketing & Advertising are different. Advertising is about creating brand awareness. Marketing is about human interaction, behavior, and relationships. If you are a fan of my content, you know I love acronyms and this is no exception. The L-O-V-E I am talking about here…

Episode 795 – 2 Things that Probably Won’t Work for Your B2b Business

Business To Business Marketing, C-Suite Topics, Client Expectations, Human To Human, Podcast, Relationship Marketing, Sales, TrustBy Brian Basilico July 12, 2022 Leave a comment

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The brain loves to store and process sequences. We tend to rank success by the probability that a sequence will end in a positive or negative result. This is due to our limbic brains and the fight or flight response. A person standing against a wall has a better chance of survival than a person…

Episode 793 – Boy… Do I Have A Deal For You? Deals From The Trenches And The Search For Value And Truth!

Business To Business Marketing, C-Suite Topics, Change Management, Community, Education, Networking, Podcast, Relationship Marketing, Reputation, Sales, Technology, Training, TrustBy Brian Basilico July 5, 2022 Leave a comment

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Everything has new technology. Washing machines don’t have agitators (I guess they are less angry now), fridges have Bluetooth (who talks to it?), and mattresses have memory foam (I am not sure I want my mattress to remember what I do while sleeping?). I have a lot to learn. and I am asking local friends…

Episode 785 – A Goal is Not a Strategy, But a Strategy Needs a Goal

Accountability, Business To Business Marketing, C-Suite Topics, Engagement, LinkedIn, Podcast, Sales, Social Media, Strategy, Success, SystemsBy Brian Basilico June 6, 2022 Leave a comment

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I think that a goal is an admirable thing to have. Maybe you have heard the saying that “A goal without a deadline, is just a dream!”. I’d like to add that “A goal without a plan, is just a Goal!” We often associate having a plan to achieve a goal or goals, but I…

Episode 783 – When is 10 Greater Than 1000? (Hint It’s All About Relationships)

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Engagement, Generating Leads, List Building, Podcast, Relationship Marketing, Social Media, Strategy, WebsitesBy Brian Basilico May 30, 2022 Leave a comment

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You never realize how much STUFF you have until you have to move it. We all have closets, drawers, and other hiding places that keep our stuff organized and out of sight, Simply go to any closet or dresser and lay out all the stuff on the floor and you will see what I mean.…

Episode 781 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses?

Accountability, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Emotional Intelligence, Engagement, Know Your Audience, Mindset, Podcast, Relationship Marketing, Social Media, SystemsBy Brian Basilico May 23, 2022 Leave a comment

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Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam’s Club and being a victim of the FREE sample person standing in the aisle. When you offer something FREE, you generally appeal to a person’s consumer…

Episode 780 – Best Of – Understanding Thought Leadership And Influence Personas with Jim Barry

Business To Business Marketing, Content Marketing, Emotional Intelligence, Expert Interview, Influencer Marketing, Know Your Audience, Leadership, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, Value PropositionBy Brian Basilico May 18, 2022 Leave a comment

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Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 779 – The Secret 3 B’s of Finding Your Perfect Customer

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Did you know that the American bee is actually digital? Yup… It’s a U.S.B. So is it a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the beholder! Some people think that marketing has some secret formula that someone knows that others don’t. That’s why you hear that word…

Episode 777 – Three Questions With The Same Answer – Know, Like, & Trust

Accountability, Advertising, Authenticity, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Podcast, Questions, Relationship Marketing, Sales Funnels, StrategyBy Brian Basilico May 9, 2022 Leave a comment

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What do my best clients have in common? That question can be answered by looking at the Pareto Principle. 80% of my best clients come from referrals. and 80% of my income comes from 20% of all my clients. So 80% of the income comes from my best clients who were all referrals. Each one…

Category Archives: Business To Business Marketing