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Having worked with many non-profits in the past, the biggest hurdle they have to overcome is resources. If they want in for free, someone has to dedicate or donate the time. Otherwise, they have to find someone they can afford and pay for that to be implemented. That is what I call the Strategy vs.…
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We all know the ebb and flow of resolutions. We set a simple or lofty goal to achieve, only to find that we slip up a day, week, or month later. That gives us permission to try again next year! Each year we kind of reinvent by making resolutions. We aim to reinvent ourselves by…
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Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: , Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet…
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Tis The Season… for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well I guess you could if you tried hard enough). Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food.…
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Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is an Instructor for the ANA School of Marketing and Rutgers Business School. A show-and-tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by…
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Tis The Season… The end of the year is always interesting. It’s a time to reflect on the past, while we look toward the future, and many of us are giving and getting presents! having moved to a new city, many of our presents are coming and going via Secret Santa Trucks (White = FedEx,…
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Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…
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Do you remember the good old days? Go back to before 2007 and remember what your world was like. You may have been a PC or a Mac (you surely remember those commercials). Moore’s Law is the philosophy that says “a given technology will double its power about every two years.” That makes sense if…
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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…
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Golf is a fairly simple game. You hit a little white (or colored in my case) ball from a tee to a cup in the grass. It’s meant to be done in 3, 4, or 5 touches of the ball. Many people think it’s a competitive sport, but in reality, I have found that it’s…