Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad’s hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
In my last post, I talked about how segmenting your audience can help your business communications but how it can often look like a junk drawer. I also stated that I was in search of answers. So, I wanted to follow up and share with you what I have learned and discovered. It may have…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me. His name is Frank Pollock and he’s currently the CMO of a couple of start-ups, but he…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Magician hand conjuring sparks on black background – copy space with magic Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Networking is a tool for meeting people. It can be performed online, or in person. It has real costs of time and often some money. There are so many free and paid options. You can find lots of free-flowing or slightly structured meetings. You can also find highly targeted ones that are totally structured like…
Podcast: Play in new window | Download (Duration: 24:28 — 28.0MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…
Podcast: Play in new window | Download (Duration: 25:37 — 29.3MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! I simply got the pulse of who the players were and what they needed. You have…