Episode 521 – How To Deal With Psycho-Drama In Business with John Faisandier

John Faisandier – speaker, author, trainer, counsellor, educator, entrepreneur Volunteer teaching in Tonga, Catholic priesthood, psychodrama training lay the foundation for compassionate Emotional Intelligence Expert John Faisandier. His work in a drug and alcohol treatment hospital and over 20 years as an entrepreneur and corporate trainer give him a unique perspective on managing emotions in…

Episode 520 – Does it Pay To Join The Online Pay To Play Game? It’s a Gamble?

Social media has truly become more media, and less social. All platforms are based on selling something (mostly ads), and they tilt the scales in their favor. Business pages in Facebook are lucky to get 1-2% of their likes (fans) to see any post without boosting or paid advertising. Even LinkedIn is starting to clamp…

Episode 518 – Give Your Content A Little Bit Of R.E.S.P.E.C.T.

What you want Baby, I got it What you need Do you know I got it? All I’m askin’ Is for a little respect That song was a theme song for a generation of women, but today we all could use a little more R.E.S.P.E.C.T. with our content marketing. RESPECT  is defined as a feeling…

Episode 517 – So You Want To Be A Podcaster? with Todd Cochrane

Todd Cochrane, CEO of RawVoice/Blubrry, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People’s Choice Podcast Awards and the Tech Podcast Network, he’s also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall…

Episode 516 – Relationship Capital Investment Can Create Greater Interest?

I received a message on LinkedIn from a connection who just read one of my books. He wanted to thank me for the insights of the content by taking me to lunch. I said my plate was full, but made time for a phone call. He talked about having to make a deposit when it…

Episode 514 – How Ordinary People Help With Your Zone Of Genius?

There is a lot you can learn from history. In two different movies I’ve recently watched (“The Darkest Hour” and “Dunkirk”). I saw the depths of the human condition and formed a clearer understanding and perspective of the people from Great Britain and their struggles at the early stages of World War II. These were…

Episode 512 – What’s Old Is New… Don’t Mummify Your Content!

Recently in the news, there was a discovery in Egypt of a new batch of Mummies. Each of them are 2000 plus year old people who each share a story, but have unique stories of their own. You old content is like a mummy (buried in your blog, podcast, YouTube channel, or whatever?).It can be…

Episode 511 – From Concert Halls To Living Rooms – Marketing Music Like A Coach with Ben Thomas

Ben has spent most of the past 15 years of his life being a dual-career music pastor and indie-folk singer/songwriter. A few years ago his world view seemed to be expanding beyond the boxes that “church” could contain. So, in order to creatively explore beyond the walls of his past, he moved from Illinois to…

Episode 508 – Social Media • The Marketing Trifecta • The Pyramid Scheme

I always say that “Relationships Are The Currency Of Business!”, and this is the foundation of how and why marketing works. It takes time to lead people through a journey from awareness to big ticket clients, Some people claim they can circumvent steps and you can just go from one to the other, but I…

Episode 507 – From Mega Church To Macchiato – Reinveting Relevance with Scott Hodge

Scott Hodge is the Lead Pastor of The Orchard Community, an eclectic spiritual community of artists, innovators, dreamers and thinkers helping people become who they’ve been created them to be. Scott is also the founder of Society 57, a 7-day a week social space set to open this October in beautiful downtown Aurora, Illinois. Society…