I had the pleasure of meeting with a new client and their social media team. They wanted to boost engagement on their social media to boost sales. They looked puzzled when I started talking websites and emails? Social media can often be the bright shiny object that distracts for the ultimate goal… MORE SALES! There…
Have you ever posted anything on social media and regretted it later? I am sure most of you have. This weekend I did!
Normally when people start to argue and get mean and start attacking me or my friends, I will simply take it down. But this time was different… I was sharing my emotions to a tragedy that hit too close to home and I stood my ground. AND I learned a lot that I want to share it with you.
What Inspires You? What gets you Excited? Uplifted? Energized?
Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers.
Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions.
When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call “Six Degrees of Separation”. These include:
I am sorry to say that if you have made a New Years Resolution, there is an 80% chance at this point it’s already failed. There is a false narrative that it takes 21 days to form a new habit? But, on average, it takes about 66 days before a new behavior becomes automatic.
When it comes to Linked In, chances are you have lots of connections and little action. You also probably have those connections on other social media, in your phone, Quickbooks, and more!
When it comes to Linkedin connections, it’s like a match. It takes a spark to light them, but a flame to reuse them in a way that can actually help you create new business. Here are 3 things that most people can do with their LinkedIn connections…
Episode 437 – Don’t Just Build A Business But Make A Difference – The Hero Factor with Jeffrey Hayzlett
Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and C-Suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.
People often treat marketing like the lottery… All you need to do is SCRATCH & WIN! That was easy? But in reality, if you just play the lottery, you will ultimately loose more than you win. The games are designed not to make you rich, but to make money for the lottery or gambling organization. Few get lucky, so may try and fail.
There are those rare occasions where people figure out a strategy to legally beat the system. Marketing is a lot like the lottery. Once you figure out the formula, you can start to make more money than you spend (a profit). But, there are some basic things that people miss or try to skip over to claim their winnings that hinder their success:
Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc.
Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate their niche.
In 2016 Brad Banyas along with Paul Sciandra, Ravi Devulapalli and Thomas E. Orton co-founded 366 Degrees a Relationship Marketing and Sales Automation Platform.
Brad lives in Cumming Georgia with is wife of 27 years Brandy and his three sons, Connor, Cason, Michael and daughter Madeline.
Affiliate Product Info – Links and Description: 366 Degrees www.366.io- The Relationship Marketing + Sales Automation Platform for Small to Midsize Enterprises that manages the execution and delivery of communications across email, landing pages and social connections. The service combines the strength of other platforms such as Nimble CRM, Salesforce, Vidyard video by connecting and automating key engagements around sales, marketing and customer communications to provide a unified view of engagement.
Some of you may laugh because the words “Emotional” and “Intelligence” generally do go together in your business universe. Emotional Intelligence – is the ability to recognize your own emotions and those of others, to identify your feelings and how it can effect communications. It can help you manage and/or adjust emotions to adapt to…
Michael has been writing software for nearly 20 years. Working as a consultant for most of his career, he has been exposed to a variety of technologies and techniques used in the development of custom software. He currently works in a number of programming languages which he uses to help build solutions for companies looking to improve a specific process or solve an existing business problem.
From desktop to web and mobile solutions, he has built applications for small and large businesses tailored to thier unique requirements and needs. His organized, detail-oriented approach to software development allows for the creation of a project lifecyle which clients have full involvement in. This produces software that focuses on user experience and efficiency while reducing unnecessary costs and system maintenance over time.
Always looking to learn new things, he is involved in a number of software development user groups and mastermind groups. As a loving husband and father of two, he enjoys his time away from the keyboard with his family exploring the outdoors, traveling, and making memories.
We all have them… CRMs (Customer Relationship Manager). They can be as simple as an address book and as complex as a custom database system. The bottom line is they all have one thing in common… DATA! Names, address, emails, addresses, and some include the ability to track conversations, transactions and more. Have you ever…